Mystrika
The Charles Group (TCG) is a luxury creative and digital marketing agency founded in 2011 by siblings Aaron Edwards (CEO) and Samantha Edwards (Chief Creative Officer). Headquartered in New York City with offices in Chicago and London, TCG partners with brands including Cartier, HP, Estée Lauder, Birkenstock, Marriott Bonvoy, and Boston Consulting Group. The agency operates on its proprietary "Brandformance" philosophy that fuses brand strategy with performance accountability.
The Charles Group (TCG) is a luxury creative and digital marketing agency founded in 2011 by siblings Aaron Edwards (CEO) and Samantha Edwards (Chief Creative Officer). The agency is headquartered at 200 Broadway, Suite 307 in New York City, with additional offices at 625 West Adams Street in Chicago and 1 Mercer Street in London, United Kingdom. Its tagline, "Taking Flagship Brands From Basic To Brilliant," reflects its focus on elevating established consumer brands.
The agency employs 50 to 99 people and reports a minimum budget of $1,000 to $10,000 with an average hourly rate of $235. The Charles Group is behind "Brandformance," a proprietary philosophy that fuses brand strategy with performance accountability, positioning its work as both creatively excellent and commercially accountable. The agency maintains a presence on Facebook, LinkedIn, and Instagram under the handle thecharlesgrp.
TCG offers a broad range of services including branding, digital marketing, digital strategy, social media marketing, content marketing, video production, graphic design, media buying, advertising, and email marketing. Its client types span startups, small businesses, medium businesses, and enterprise or corporate organizations. Representative clients listed on its profile include IBM, HP, Aveda, Birkenstock, Cartier, Mackage, Corcoran, Chicos, Russell Athletic, and Casa Dragones, as well as Estée Lauder, Marriott Bonvoy, and Boston Consulting Group.
The agency serves industries such as Beauty, eCommerce, Fashion, Hospitality, Luxury, Real Estate, Finance, Recreation & Travel, Retail, and Media & Communications. Its work spans brand identity, campaign strategy, digital experiences, and performance marketing for consumer-facing and luxury brands.
The Charles Group has been recognized as a five-time Inc. 5000 honoree and has earned a Cannes Lions Bronze, two D&AD Pencils, and a Webby Award. Co-Founder and CEO Aaron Edwards, originally from Manchester, is described in the agency's profile as a "Brandformance" advocator with clients including Cartier, Estée Lauder, and Marriott Bonvoy.
No Google reviews were available for The Charles Group on the DesignRush profile, and no independent client review sentiment was supplied. The agency's profile highlights its awards, client roster, and global footprint rather than third-party review scores.
Services
- Branding
- Digital Marketing
- Digital Strategy
- Social Media Marketing
- Content Marketing
- Video Production
- Graphic Design
- Media Buying
- Advertising
- Email Marketing
Industries Served
Team Size
Pros
- Five-time Inc. 5000 honoree
- Award-winning agency with a Cannes Lions Bronze, two D&AD Pencils, and a Webby Award
- Works with iconic global brands including Cartier, HP, Estée Lauder, Birkenstock, Marriott Bonvoy, and Boston Consulting Group