The Bract Agency

The Bract Agency is a branding and web development firm based in Tel Aviv, Israel, founded in 2019 by Lisa Picovschi. The agency was created after Picovschi spent a decade working on high-profile accounts for global brands such as Apple, Coca-Cola, Dior, and LVMH. The agency operates with a team of under 49 employees and emphasizes fixed-scope programs rather than open-ended retainers.

The agency offers four structured programs: Raise (4 weeks), Launch (8 weeks), Rebrand (10 weeks), and Define (2 weeks). Each program combines strategic positioning, brand identity development, and execution with fixed timelines and defined deliverables. The minimum project budget ranges from $10,000 to $25,000, with an average hourly rate of $250.

Services include branding, web design, web development, and digital services. The agency has specific expertise in B2B branding, brand design, brand messaging, brand strategy, and low-code development using Webflow. These capabilities allow the agency to serve clients across multiple digital touchpoints.

The Bract Agency primarily works with clients in AI, crypto, fintech, and software & IT services. Its client base includes startups, medium businesses, and enterprise/corporate organizations. The agency has served companies such as Doma Stone, Ad For Good, Darika, LaBeige, Coltac Therapeutics, Bose, and IOPtima.

No Google reviews are available for The Bract Agency, so independent client sentiment cannot be assessed from that source. The agency's DesignRush profile does not include any user-submitted reviews either.

The agency's portfolio includes work for a range of clients across its focus industries. The fixed-scope program model is designed to provide predictable timelines and costs for clients who prefer defined engagements over ongoing retainers.