Mystrika
The Annex is a full-service agency in the United States offering digital, social media, experiential, branded content, events, and strategy services. It creates integrated campaigns for consumer brands and has earned creative recognition for its work with PLEZi Nutrition.
The Annex is a full-service agency based in the United States. The agency works across digital, social media, experiential, branded content and entertainment, events and sponsoring, and strategy and planning, positioning itself as a partner for brands that need integrated campaigns rather than single-channel execution.
As a full-service shop, The Annex can take a campaign from initial strategy through production and activation. Its capabilities span both online channels, including social and digital, and offline channels, such as experiential events and sponsorship.
The Annex has demonstrated strength in the food and beverage space. Its campaign for PLEZi Nutrition, known as The PLEZi Sugar Pack, earned two creative industry awards in 2025: a CLIO Bronze and a FAB Gold for Direct Marketing & Collateral / POS.
The agency maintains a 4.5/5 rating. Its award record points to recognized work in direct marketing, branded content, and integrated consumer campaigns.
Consumer brands looking for full-service support across social media, live events, and branded entertainment are the agency's primary fit, with food and beverage clients as a demonstrated focus.
Services
- Digital
- Social Media
- Experiential
- Branded Content/Entertainment
- Events/Sponsoring
- Strategy and Planning
Team Size
Pros
- Recognized by CLIO and FAB awards in 2025 for campaign work
- Full-service capabilities spanning strategy, creative, and production