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Tangent is a digital consultancy and agency founded in 2001, specialising in product design, engineering, and optimisation. It serves medium businesses and enterprise clients across web design, eCommerce, mobile app development, AI, and digital strategy. The agency has offices in London and Newcastle, United Kingdom.
Tangent is a digital consultancy and agency founded in 2001 with the positioning "Part Consultancy, Part Agency, Completely Digital." The company solves digital challenges and crafts customer experiences through product design, engineering, and optimisation, with cross-disciplinary teams that serve both medium businesses and enterprise or corporate clients.
Headquartered at The Varnish Works, 3 Bravingtons Walk, London, N1 9AJ, Tangent also operates a second office in Newcastle upon Tyne. The agency employs 50 to 99 people. Its minimum budget and average hourly rate are not published and are available on request.
Tangent lists six core capabilities: digital product design and engineering, consultancy and research, conversion rate optimisation, digital brand and UI, support and maintenance, and SEO. Its service offering spans web design, eCommerce development, UI/UX design, mobile app development, product design, software development, AI development, and digital strategy. The team works with Drupal, Sitecore, and WordPress CMS platforms.
The leadership team includes Managing Director Oli Green, Research and Strategy Director Nadine Clarke, Experience Design Director Richard Trigg, Technical Director Andy Eve-Dale, Operations Director Caroline Goodwin, and Service Director Helen Oliver. Known clients include IWG, UK Power Networks, Sky, SAP, Amazon, The Labour Party, Wolseley, Freesat, Codility, and Taylor Wessing.
Representative portfolio work includes the Reed employment and recruitment website, the IWG mobile app, digital strategy for Sky and Freesat, web design for Codility, SAP, and UK Power Networks, and AI development for Peak AI. The Drum has covered Tangent's app project for premature birth charity Tommy's and its Reed website redesign.
Tangent's Google profile shows a 4.2 rating from 26 reviews. Reviewers describe the team as talented, responsive, and reasonable, note that projects finished on budget and on time, and praise the knowledgeable and professional staff.
Services
- Web Design
- eCommerce Development
- UI/UX Design
- Mobile App Development
- Product Design
- Software Development
- AI Development
- Digital Strategy
Industries Served
Team Size
Pros
- Cross-disciplinary teams covering strategy, design, engineering, and optimisation
- Enterprise clients including Sky, SAP, and Amazon
- Google reviewers describe the team as talented, responsive, and on budget and on time
Cons
- No public pricing; minimum budget and hourly rate require inquiry
Client Review Analysis
Tangent holds a 4.2 out of 5 rating from 26 Google reviews. Reviewers highlight a talented, responsive team, knowledgeable staff, and delivery on budget and on time.