Mystrika
SWELL is a 360-degree creative agency in New York City offering brand strategy, creative direction, content production, and AI-enhanced workflows. Its in-house production arm, Max HP Productions, delivers broadcast-level content from micro-content to large-scale campaigns. The agency serves beauty, fashion, luxury, and retail brands including DKNY, Michael Kors, Nike, and Converse.
SWELL is a 360-degree creative agency headquartered in New York City and founded in 2010. The agency offers brand strategy, creative direction, full-service content production, adaptive content systems, and AI-enhanced workflows, applying proprietary AI tools from ideation through execution to speed production, improve precision, and deliver scalable, platform-native content.
SWELL employs fewer than 49 people and operates from 6 St Johns Lane in New York City. Minimal project budgets start at $1,000 to $10,000, and the average hourly rate is available on inquiry. The agency maintains profiles on Facebook, X, LinkedIn, and Instagram.
SWELL lists video production, creative services, advertising, AI development, VR/AR, graphic design, branding, digital strategy, and digital marketing among its services. Its digital marketing expertise covers digital advertising, digital media, and marketing strategy.
Through its in-house production arm, Max HP Productions, SWELL delivers premium broadcast-level content with speed and efficiency, covering everything from micro-content to large-scale campaigns. The agency emphasizes cultural relevance and storytelling to create entertainment-driven advertising that captures attention and builds lasting brand momentum.
SWELL serves enterprise and medium-sized businesses in beauty, fashion, luxury, media and communications, publishing, and retail. Representative clients include DKNY, Michael Kors, Dunhill, Abercrombie & Fitch, Hollister, MCM Worldwide, Nike, Converse, Jo Malone, and Matrix.
SWELL holds a 5.0 Google rating from six reviews. One client from the NYC office praised the team as fun, highly creative, and incredibly efficient, noting great communication, energy, and results, and said they would work with SWELL again without hesitation.
Services
- Video Production
- Creative Services
- Advertising
- AI Development
- VR/AR
- Graphic Design
- Branding
- Digital Strategy
- Digital Marketing
- Digital Advertising
- Digital Media
- Marketing Strategy
Industries Served
Team Size
Pros
- 5.0 Google rating from six client reviews
- In-house production arm Max HP Productions delivers broadcast-level content
- Client roster includes Nike, Converse, Michael Kors, and DKNY
Client Review Analysis
Clients praise the team as fun, highly creative, and efficient, with strong communication, energy, and results.