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Strong Automotive Merchandising
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Strong Automotive Merchandising is a full-service marketing and advertising agency focusing exclusively on the automotive industry. The company is located in Birmingham, AL, with over 140 employees serving more than 400 dealerships nationwide. Its services range from digital marketing to direct mail.
Strong Automotive Merchandising is a full-service marketing and advertising agency founded in 1977 and based in Birmingham, Alabama. The agency focuses exclusively on the automotive industry, serving over 400 dealerships nationwide with a team of more than 140 employees. It remains a family-owned company led by John Paul Strong, with a mission to drive traffic to automotive dealerships.
The agency offers a comprehensive range of services including advertising, content marketing, media buying, direct marketing, social media marketing, digital marketing, SEO, email marketing, creative services, and digital strategy. Areas of expertise include digital marketing (with content creation) and video production (commercial and motion graphics). The agency does not publicly disclose minimum budgets or hourly rates, and pricing is available upon inquiry.
Strong Automotive Merchandising serves clients primarily in the automotive industry, as well as retail and commercial sectors. The agency has built a reputation for deep industry knowledge and customized full-funnel marketing strategies that combine digital, traditional, and social media channels.
Client reviews sourced from Google give the agency a 5.0 rating based on 379 reviews. Reviewers consistently highlight the team's responsiveness, proactive communication, and deep understanding of the automotive market. Specific praise is given to account managers for their quick response times and willingness to optimize campaigns. Clients report measurable increases in traffic, lead quality, and brand engagement after partnering with the agency.
The agency's portfolio includes work for hundreds of dealerships across the United States. Representative results mentioned in reviews include improved campaign performance, transparent reporting, and strong creative execution. The agency's long history since 1977 and exclusive automotive focus position it as a specialized partner for dealership marketing needs.
Services
- Advertising
- Content Marketing
- Media Buying
- Direct Marketing
- Social Media Marketing
- Digital Marketing
- SEO
- Email Marketing
- Creative Services
- Digital Strategy
Industries Served
Team Size
Pros
- Deep automotive industry expertise
- Responsive and proactive account management
- Measurable results in traffic and lead quality
Client Review Analysis
Clients consistently praise the agency's deep automotive expertise, responsive team, and measurable results. Reviewers highlight proactive communication, customized strategies, and significant improvements in traffic and lead quality.