Strategic Sales & Marketing

Strategic Sales & Marketing (SSM) is a lead generation company founded in 1989 by Al Davidson. The agency specializes in B2B lead generation, appointment setting, and managing sales leads for major accounts across multiple industry sectors. It is recognized as a leading firm in the lead generation industry.

The agency operates with a team of under 49 employees and is headquartered in Avon, Connecticut. Both the minimum budget and average hourly rate are listed as "Inquire," meaning clients must contact the agency directly for pricing. The agency has been in business for over three decades.

SSM offers BPO and digital marketing services. Its call center expertise includes appointment setting, B2B telemarketing, and inbound call handling. Digital marketing expertise covers B2B lead generation and general lead generation. The agency primarily serves the software and IT services industry.

The agency reports impressive results: over 50 million new business sales presentations completed, over 7 million sales leads generated, and millions of dollars in new revenue created for clients. Founder Al Davidson has been nominated by the Sales Lead Management Association as one of the 50 Most Influential leaders in the industry.

Client feedback is positive. One Google review gives a 5.0 rating, praising the founder's honesty and willingness to provide suggestions and tips even after determining the client was not a good fit. The reviewer described the interaction as a "class act" and highly recommended the company.

Notable clients include Best Hire Inc., CT Technology Council, and Karen Spencer Design. The agency maintains a strong online presence with social media links to Facebook, Twitter, and LinkedIn.