STORYLINE LLC

STORYLINE LLC is an insights agency based in Exeter, New Hampshire, that specializes in Design Thinking and qualitative research. The agency helps companies uncover deep customer needs and drive innovation through a people-centric lens. With a team of 10 to 49 professionals, STORYLINE serves B2B, B2C, and B2E audiences, positioning itself as a partner for organizations undergoing transformation or seeking breakthrough customer understanding.

The agency operates as an independent firm and has been listed on Agency Spotter since at least 2012. Its website (storylinellc.com) and contact details are publicly available, and the agency maintains an active presence on Facebook, Twitter, and LinkedIn. STORYLINE has a verified profile on Agency Spotter with a 5.0 rating from five client reviews.

STORYLINE’s core service is qualitative research, delivered through a Design Thinking methodology. The agency’s approach focuses on understanding customer stories and translating them into actionable insights that shift enterprise thinking from inside-out to outside-in. This helps clients prioritize what should be done for customers rather than what can be done, empowering innovation and change.

The agency lists Computer Games as a primary industry experience, but its client work spans multiple sectors. STORYLINE’s audience specialties include B2B, B2C, and B2E (business-to-employee), indicating a broad capability in understanding different stakeholder groups. The agency’s clients include large companies such as Philips, where it has conducted research on customer experience and workforce transformation.

Client reviews on Agency Spotter are uniformly positive. Els van Mierop, Senior Director at Philips, praised STORYLINE as “a partner who gets it” and noted that the agency’s insights led to increased customer experience and business results. Remco van den Breul of Philips highlighted that STORYLINE provided unique workforce insights during a massive transformation, creating trust and enabling the organization to act on feedback. Both reviews emphasize the agency’s professionalism, partnership approach, and ability to tell compelling stories from data.

STORYLINE also maintains a projects section on its Agency Spotter profile, though specific portfolio details are not publicly listed. The agency’s strong reputation and high rating suggest a consistent track record of delivering value to clients. For companies seeking customer insight and innovation through qualitative research and design thinking, STORYLINE LLC represents a well-regarded option.