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Sponge New Business
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Sponge New Business is a business consulting firm that helps marketing agencies acquire new clients through personalized, human-centered outreach. Founded in 2004, it focuses on lead generation, positioning, content creation, and email and LinkedIn outreach.
Sponge New Business is a business consulting firm based in Hornchurch, United Kingdom, that helps marketing agencies acquire new clients through personalized, human-centered outreach. Founded in 2004, the firm has more than 20 years of experience and works under the tagline "Prospecting Made Personal." Its method refines cold-channel business development to avoid aggressive tactics and instead foster meaningful conversations.
Headquarters are at 161a High Street, Hornchurch, RM11 3XS, United Kingdom. The team numbers under 49 employees, minimum budgets start at $1,000 to $10,000, and hourly rates are provided on inquiry. The DesignRush profile is unclaimed and carries a 4.0 Google rating from seven reviews.
Service areas include lead generation, positioning, content creation, and email and LinkedIn outreach. Sponge New Business audits and improves business development collateral such as pitch decks and websites, supplies fresh segmented prospect lists, and builds targeted LinkedIn strategies with carefully crafted messaging.
The firm works primarily with marketing agencies in digital marketing, PR, branding, and SEO. Named clients on the profile include patter, tannahill reay, and Chase&co.
Google reviews are mostly positive. Clients praised a "Quickfire campaign" with strong results, insightful commercial development advice, and creative, flexible collaboration. One reviewer described the outreach as spam, which holds the average rating at 4.0.
Services
- Business Consulting
- Lead Generation
- Positioning
- Content Creation
- Email Outreach
- LinkedIn Outreach
- Business Development Collateral Audits
Industries Served
Team Size
Pros
- Personalized, human-centered outreach that avoids aggressive sales tactics
- Audits and improves business development collateral such as pitch decks and websites
- Tailored prospecting campaigns supported by fresh, segmented prospect lists
Cons
- One Google reviewer described the outreach as spam
Client Review Analysis
Google reviewers largely praise strong campaign results, insightful business development advice, and easy collaboration; the 4.0 average from seven reviews includes one complaint about spam outreach.