Mystrika
Southwest Media Group is a full-service communication strategy and media buying/planning agency. It focuses on brand activation and consumer insights to drive ROI. The agency was founded in 1995 and serves clients across multiple channels.
Southwest Media Group is a full-service communication strategy, media buying, and brand activation agency based in Dallas, Texas. Founded in 1995 by Bob Nichol, the agency started with a single client, Whataburger, and has grown into a team of 50 to 100 employees. The agency describes itself as a "media-plus" organization, integrating media planning with consumer experience and brand connections.
The agency's core service is media planning and strategy, but it also offers media buying, brand activation, consumer insights, and campaign metrics and attribution. Southwest Media Group emphasizes a data-driven approach, using powerful campaign metrics to attribute bottom-line results. The agency's focus is on the entire consumer brand experience, combining market research with creative execution.
Southwest Media Group serves a range of clients, though specific industries are not listed on its profile. The agency's notable client history includes Whataburger, indicating experience in the food and beverage sector. The agency's location in Dallas positions it to serve clients across the Southwest and beyond.
As of the profile, Southwest Media Group has no client reviews and a rating of 0.0 on Agency Spotter. The agency's social media presence includes Facebook, Twitter, and LinkedIn, and it can be contacted via email or phone. The agency's website provides further details on its services and approach.
Services
- Media Planning & Strategy
- Media Buying
- Brand Activation
- Consumer Insights
- Campaign Metrics & Attribution
Team Size
Pros
- Full-service communication strategy covering media, brand, and consumer experience
- Emphasis on data-driven campaign metrics to attribute bottom-line results
- Long-standing experience since 1995 with a notable client like Whataburger