Smiths Agency

Smiths Agency is a Pittsburgh-based marketing agency that specializes in the food and beverage industry. Founded over 20 years ago, the agency has built a reputation for delivering full-service marketing solutions to both large food corporations and emerging natural and organic brands. The agency describes itself as "craving creators" and focuses on providing fresh, innovative marketing for the food and beverage sector.

The agency employs between 50 and 100 professionals and operates as an independent agency. Its core service is marketing strategy, but it offers a comprehensive range of capabilities including brand strategy, creative development, package design, media planning and buying, analytics, and digital design and development. Smiths Agency also maintains an in-house studio for content creation, allowing it to produce a wide variety of marketing materials for clients.

Smiths Agency primarily serves the consumer goods industry, with a strong emphasis on food and beverage brands and restaurant chains. The agency has worked with over 100 food and beverage brands and a dozen restaurant chains over its two decades of operation. Its client base includes both B2B and B2C companies, and it has experience with influencer strategy and targeting specific audiences such as parents and women.

Client reviews on Agency Spotter give Smiths Agency a perfect 5.0 rating from three reviews. One client, the Brand President and CMO of Arby's, praised the agency for consistently delivering innovative ideas and challenging the client to improve. Another client from Big Heart Pet Brands highlighted the agency's ability to generate big ideas that can change the trajectory of a business, citing a successful campaign that turned around the 9Lives brand using the iconic Morris the Cat mascot.

The agency's portfolio includes notable campaigns such as the "Morris the Cat" rescue campaign for 9Lives and a "Pup Friendly Place" campaign for Pup Peroni, which included an MLB sponsorship. These campaigns demonstrate the agency's ability to combine creative concepts with digital, PR, shopper marketing, and other channels to drive business results. Smiths Agency also maintains a website at smithsagency.com where additional brand stories and campaigns are showcased.