SmashBrand

SmashBrand is a packaging design agency founded in 2009 that specializes in increasing sales velocity for CPG brands. The agency operates with a team of under 49 employees and is headquartered in Boise, Idaho, with an additional remote location in Chicago, Illinois. SmashBrand's minimum project budget is $50,000, and its average hourly rate is $150.

The agency's core differentiator is its proprietary PREformance Testing Suite, which simulates the 3 to 13-second buyer decision windows by testing concepts, claims, and creative assets with real category consumers in real-world scenarios. This data-driven approach removes guesswork and ensures that every packaging element is engineered to influence purchase decisions across both online and in-store shopping journeys.

SmashBrand offers a range of services including package design, branding, and design services. Under branding expertise, the agency provides brand design, brand messaging, brand positioning, brand strategy, and naming. The team integrates strategy, design, and testing under one roof, drawing on former brand leaders, CPG entrepreneurs, top agency creatives, and consumer insights experts.

The agency primarily serves consumer goods, corporate services, retail, and food and beverage industries. Its client types include medium businesses and enterprise/corporate organizations. SmashBrand partners with CPG brands that are ready to follow data and outpace their category, focusing on brands that want to stand for something rather than just stand out.

DesignRush reviews from clients such as Solyman Najimi of Juka Innovations Corporation and Rob Johnson of Born Simple praise SmashBrand's quantitative approach, thorough revision process, and transformative impact on business. The agency holds a 4.4 rating on DesignRush based on two reviews, though no Google reviews are available.

SmashBrand's portfolio includes over 30 projects for well-known brands such as Duracell, G Fuel, Vega Nutrition, Tree Top, Zing Zang, Ollie, Earth Breeze, and WhistlePig. Most projects fall within the $100K to $250K budget range and span durations from 2 to 30 months, demonstrating the agency's ability to handle both quick refreshes and long-term brand transformations.