Small Girls PR

Small Girls PR is a creative communications agency known for making small brands feel big and big brands feel personal, especially in fashion, beauty, lifestyle, and consumer culture. Founded in 2010, the agency is headquartered in New York and Los Angeles. Small Girls PR helps brands earn attention, spark conversation, and show up meaningfully where culture is happening.

With 75+ full-time employees and access to more than 750 storytellers and strategists across the Orchestra network, SGPR works with brands at every stage from emerging disruptors to global icons. The agency is recognized for a first-mover mentality, emergent media expertise, and proprietary processes that build talkability into campaigns from the start.

Small Girls PR blends big-idea generation with smart strategy across earned media, experiential activations, creator marketing, and conversion-driven campaigns. The agency has deep expertise in fashion and beauty, partnering with brands to build relevance, credibility, and desire through culturally fluent storytelling, trend-led seeding, and buzzworthy moments that travel organically.

The agency primarily serves B2C brands in the consumer goods space, including fashion, beauty, lifestyle, and consumer culture. It caters to audiences across Gen X, Gen Y (Millennials), and Gen Z.

Award-winning and results-driven, Small Girls PR has been recognized by Forbes, PRWeek, Campaign US, and the SABRE Awards. As part of Orchestra, SGPR pairs creative instinct with data and execution to deliver work that is culturally sharp, commercially smart, and impossible to ignore.