Skopos Insight Group
Skopos Insight Group provides tracking, transition, and transformation research for leading brands. The agency combines qualitative and quantitative methods to deliver custom evidence for business decisions. It operates globally as part of the Skopos Insight Group (SIG).
Skopos Insight Group is a London-based data analytics agency that specialises in tracking, transition, and transformation research. The agency works with leading brands to evaluate new concepts, designs, products, websites, advertising, and channels. It positions itself as a modern research partner that combines qualitative and quantitative methods rather than operating as a pure qual boutique or data factory.
The agency is part of the Skopos Insight Group (SIG) and operates globally from its base near St. Katherine's Docks and Spitalfields in London. It has a team size of 10 to 49 employees. The agency's largest programme has run for five years and could eventually comprise some 11,500 projects, while its most niche studies involve five in-depth optimisation interviews.
Skopos Insight Group offers core services in data analytics, with expertise in mixed-methods research. The agency describes its recipe for success as a core digital and design expertise mixed with a pioneering spirit, delivered by friendly credible people with strengths in service and storytelling. It has pioneered online communities, mobile, and usability research, and now encourages fusion with digital data and immersive stakeholder sessions.
The agency serves a wide range of industries including automotive, consumer, digital, finance, healthcare, leisure and entertainment, media, retail, tech and telecoms, and the public sector. It works with big brands and large organisations, typically through their market research and customer insight teams or directly for their boards.
As of the latest data, Skopos Insight Group has no client reviews on Agency Spotter, resulting in a rating of 0.0. The agency has not yet received any public feedback on the platform. No specific portfolio projects or case studies are listed on the profile.
The agency's contact details include email and phone, and it maintains a social media presence on Twitter and LinkedIn. The website provides further information about its services and approach.
Services
- Data Analytics
Industries Served
Team Size
Pros
- Combines qualitative and quantitative research methods rather than being a pure qual boutique or data factory.
- Pioneered online communities, mobile, and usability research.