Mystrika
Simplistic is a Shopify Plus partner agency specializing in design, development, and optimization for D2C brands. Founded in 2014, they have worked with brands like Ritual Vitamins, Fashion Nova, and Branch Furniture. Their services include strategy, data insights, CRO, UI/UX design, and full-stack development.
Simplistic is a New York City-based agency founded in 2014 that focuses on design, development, and optimization for direct-to-consumer (D2C) brands on the Shopify and Shopify Plus platform. The agency is one of the early Shopify Plus partners and has built a reputation for deep platform expertise. With a team of 50 to 99 employees, Simplistic serves clients ranging from emerging D2C labels to established consumer brands.
The agency's services span eCommerce development, UI/UX design, digital strategy, and broader digital services. Areas of expertise include Shopify development and eCommerce consulting. Simplistic also offers conversion rate optimization, data insights and reporting, and full-stack development. The typical project budget starts at $25,000 to $50,000, with an average hourly rate of $165.
Simplistic's client roster includes well-known D2C brands such as Ritual Vitamins, Fashion Nova, Branch Furniture, Loeffler Randall, Glow Recipe, and Homecourt. The agency works across consumer goods, fashion, health and wellness, and home goods industries. Portfolio examples include eCommerce builds for Homecourt and Loeffler Randall, UI/UX design for Catalina Crunch and Juliet, and digital strategy for Hive.
Client reviews on Google and DesignRush are predominantly positive. One Google reviewer praised the team's ability to translate ideas into actions and noted strong site performance. DesignRush reviews highlight a 91% conversion rate increase for a strategy client, on-time and within-budget delivery, and top-notch work quality. A single review mentioned frustration with an iterative process that sometimes felt like an endless loop.
The agency's leadership includes Kate Condon as Design Director, Stephanie Zibell as Head of Strategy, Francesca Magana as Head of Data Analytics and Optimization, and Paulina Zaragoza as Creative Strategist. Simplistic emphasizes long-term client partnerships and provides ongoing value beyond initial site launches.
Services
- eCommerce Development
- UI/UX Design
- Digital Services
- Digital Strategy
Industries Served
Team Size
Pros
- Pioneering Shopify Plus partner with deep Shopify expertise
- Delivered 91% conversion rate increase for a client
- Consistently praised for on-time, within-budget delivery
- Strong client relationships with brands like Ritual and Fashion Nova
Cons
- Some clients report an iterative process that can feel like an endless loop
Client Review Analysis
Positive; clients highlight effective collaboration and performance improvements.