Mystrika
Through the lenses of culture, the social sciences and data science, Signal Theory understands how people think, behave and make decisions. The agency creates value for clients in the food value chain through meaningful communication. Signal Theory was named 'Agency of the Year' by Ad Age and the Business Marketing Association.
Signal Theory, formerly Sullivan Higdon & Sink, is a Kansas City-based advertising agency specializing in paid search and paid social advertising. The agency applies cultural, social science, and data science perspectives to understand consumer behavior and decision-making. Signal Theory's proprietary Resonance Branding process is designed to build trust and create meaningful connections between brands and their audiences.
The agency has been recognized as Agency of the Year by both Ad Age and the Business Marketing Association. Signal Theory employs over 100 people and operates as an independent agency. The primary contact for new business is Seth Gunderson, reachable via email or phone.
Signal Theory's core service is paid search and paid social advertising. The agency also incorporates branding and content strategy through its Resonance Branding methodology. The agency focuses on the food value chain, from farm and animal health to processing, grocery, and quick-service restaurants, as well as the aviation and aerospace sectors.
As of the profile date, Signal Theory has no client reviews on Agency Spotter. The agency's portfolio and project details are available on its website and Agency Spotter project page. The agency's approach emphasizes data-driven insights and cultural understanding to drive effective communication.
Services
- Paid Search & Paid Social Advertising
Industries Served
Team Size
Pros
- Proprietary Resonance Branding process delivers unique insights
- Recognized as Agency of the Year by Ad Age and Business Marketing Association