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SHIFT is an integrated PR and communications agency specializing in B2B Technology, Healthcare and Consumer. Since 2003, it has helped global leaders and emerging disruptors shift ahead in their categories. The agency uses a Performance Communications approach to build campaigns for specific objectives and outcomes.
SHIFT Communications is an integrated PR and communications agency founded in 2003, headquartered in Boston, Massachusetts, with additional offices in San Francisco and Chicago. The agency employs 50 to 99 people and operates as part of the AVENIR Global company and Padilla family of brands. It maintains a minimum project budget of $10,000 to $25,000 and an average hourly rate of $1.
The agency's Performance Communications approach sets it apart by building campaigns for specific objectives such as category creation, AI search visibility, increased valuation, demand and lead generation, or cultural relevance. SHIFT combines media and influencer relations, social media campaigns, brand activations, thought leadership, online and AI search, affiliate marketing, and crisis communications in a modern multichannel strategy.
SHIFT offers a broad range of services including Public Relations, Reputation Management, Social Media Marketing, Digital Marketing, Creative Services, Design Services, Advertising, SEO, Content Marketing, and Affiliate Marketing. Areas of expertise span advertising (B2B, B2C, DTC), digital marketing (AI, integrated, SaaS), media buying (AI, planning, out-of-home), PR (corporate communications, crisis management, digital PR, event management, online reputation management), SEO (B2B, generative engine optimization, technical), and social media (AI, B2B, Facebook, influencers, Instagram, LinkedIn, TikTok, Twitter).
The agency serves clients across Software & IT Services, AI, Health Care, Consumer Goods, eCommerce, Restaurants, and Retail. Client types include startups, small businesses, medium businesses, and enterprise or corporate organizations. Notable past and present clients include Citrix, Checkr, Cengage Learning, Eloqua, McDonald's, McKesson, TalkDesk, textnow, TripAdvisor, and Vonage.
Google reviews give SHIFT Communications a 4.7 rating based on three reviews. One reviewer described it as an "innovative agency delivering high results," while another noted the pleasant and accommodating office staff. The agency has earned recognition from Chief Marketer Agencies of the Year, PRNEWS Agency Elite, The Drum Awards, PRovoke SABRE & IN2 Awards, and PRSA Anvil Awards.
Services
- Public Relations
- Reputation Management
- Social Media Marketing
- Digital Marketing
- Creative Services
- Design Services
- Advertising
- SEO
- Content Marketing
- Affiliate Marketing
Industries Served
Team Size
Pros
- Innovative agency delivering high results
- Performance Communications approach for specific objectives
- Modern multichannel PR combining media and influencer relations
Client Review Analysis
Positive Google reviews highlight innovation and results; one review notes pleasant office experience.