SeQuel Response

SeQuel Response is a direct marketing firm founded in 2010 and headquartered in Eden Prairie, Minnesota. The agency specializes in comprehensive direct response campaigns that combine direct mail and digital marketing, with a team of under 49 employees. Its stated mission is to drive exponential growth through innovative direct marketing strategies.

The agency offers services in direct marketing, digital marketing, digital strategy, print design, and creative services. Areas of expertise include creative strategy, education digital marketing, integrated marketing, marketing consulting, marketing strategy, direct mail, direct response, email marketing, and sales. SeQuel Response emphasizes a data-driven approach, using smarter testing methodologies and sophisticated modeling to pinpoint valuable customers, predict behavior, and tailor personalized marketing strategies.

SeQuel Response serves a range of industries including finance, consumer goods, fintech, eCommerce, wellness and fitness, retail, higher education, food and beverage, education, and travel. The agency works with startups, medium businesses, and enterprise or corporate clients, offering tailored solutions for new growth channels and program reinvention.

The portfolio includes projects such as data and format testing for a legacy mailer, helping a B2B brand identify and reach ideal prospects, achieving CPL and new customer acquisition goals for ProspeQtor, driving sales growth for a specialty brand after a digital audit, and optimizing paid search and digital channels for a university.

SeQuel Response has received a DesignRush review praising its team as direct marketing professionals who are diligent about constructing appropriate test offers and making strategic recommendations based on profitability and CPA goals. The agency has been named to the Twin Cities Largest Advertising Agencies and the Twin Cities Fast 50 List, and was recognized as a 2021 Top Advertising Agency by the Minneapolis-St. Paul Business Journal.