Secret Shopper

Secret Shopper is a market research agency founded in 1990, headquartered in Minneapolis, Minnesota. The company specializes in mystery shopping and customer experience evaluation across both digital and physical retail channels. With a team of under 49 employees, Secret Shopper provides actionable intelligence to help businesses make informed decisions about their customer touchpoints.

The agency offers a range of market research services including customer loyalty research, data analysis, data reporting, market analysis, observational research, and surveys. Secret Shopper's platform is designed to be user-friendly, allowing mystery shoppers to preview client briefings and questions before signing up. The interface uses multiple-choice answers with supporting narratives, making the reporting process straightforward.

Secret Shopper serves clients across luxury, retail, consumer goods, entertainment, and hospitality industries. The agency works with small businesses, medium businesses, and enterprise/corporate clients. Their client portfolio includes companies in finance, healthcare, and restaurant sectors.

Google reviews give Secret Shopper a 4.0 rating based on 23 reviews. Shoppers consistently praise the platform's ease of use, the variety of available assignments, and the responsiveness of the support team. Reviewers note that the company sets shoppers up for success with clear instructions and efficient communication.

The agency's mystery shopping program covers in-person, online, and over-the-phone evaluations. Secret Shopper emphasizes providing top-notch customer experience support at every touchpoint, helping clients engage and enhance customer satisfaction across multiple platforms.