Mystrika
SAMA Labs is a direct-to-business marketing team that scales 7 and 8 figure brands using captivating content, targeted ads, and a quantifiable approach. Founded by 9-figure operators, the agency leverages the same growth philosophy that built the globally recognized lifestyle brand SA Company.
SAMA Labs is a direct-to-business marketing agency founded in 2017 and headquartered in Boca Raton, Florida. The agency was created by operators who previously built the globally recognized lifestyle brand SA Company, aiming to bring the same growth philosophy to other businesses. SAMA Labs focuses on scaling 7 and 8 figure brands through a combination of disruptive content, targeted advertising, and a quantifiable, data-driven approach.
The agency is co-founded by John Florey (CEO) and Thomas DeSernia. John Florey has driven over $100M in revenue for clients, specializing in paid media, email/SMS, and AI-driven creative content. Thomas DeSernia, a Forbes 30 Under 30 honoree, founded SA Fishing and built leading DTC brands like Alpha Defense Gear and Zimba before a successful exit in 2022. The team size is under 49 employees.
SAMA Labs offers a comprehensive suite of services including PPC, SEO, digital marketing, social media marketing, email marketing, conversion rate optimization (CRO), content marketing, and creative services. Their areas of expertise span creative (photography), digital marketing (Amazon, DTC, growth, performance, SMS, Shopify), email marketing (design, newsletters), PPC (Amazon, Bing, Google Ads, Google Shopping, YouTube), SEO (Amazon SEO), and social media (consulting).
The agency serves a wide range of industries, with a strong focus on eCommerce, consumer goods, fashion, beauty, supplements, and luxury brands. Client types include startups, small businesses, medium businesses, and enterprise/corporate clients. Notable clients include Bones Coffee, Ryse Supplements, DS Labs, Hairclub, Invicta Watches, and Flavor God.
Client reviews on DesignRush are mixed. One client (Pooja Bansal, CEO at Swift Running) gave a 5.0 rating, praising the Facebook Ad Strategy and stating it was a great experience. Another client gave a 1.0 rating, reporting a drop in ROAS from 0.93 to 0.50 after SAMA Labs took over Meta Ads, and a denied refund request for $2,000 in management fees. No Google reviews are available.
SAMA Labs has been featured in a press release on Newswire regarding the launch of Reelish, an AI-led content creation platform. The agency's portfolio includes work for brands in the DTC and eCommerce space, with a focus on predictable and profitable scaling.
Services
- PPC
- SEO
- Digital Marketing
- Social Media Marketing
- Email Marketing
- CRO
- Content Marketing
- Creative Services
Industries Served
Team Size
Pros
- Founded by operators with experience scaling 7-8 figure brands
- Driven over $100M in revenue for clients
- Offers a quantifiable, data-driven approach to marketing
Cons
- One client reported a drop in ROAS and denied refund request
Client Review Analysis
Mixed reviews: one client praised strategy, another reported poor results and denied refund.