Sago is a national marketing research company offering qualitative and quantitative data collection services, supported by a 1.6 million double opted-in qualitative panel. The company partners with global brands, research firms, ad agencies, law firms, and healthcare providers to deliver consumer insights. Founded in 1988, Sago operates research facilities across the US.
Sago is a national marketing research company founded in 1988, offering a complete set of qualitative and quantitative data collection services. The company supports its work with a 1.6 million double opted-in qualitative panel and operates a network of research facilities strategically placed across the US in major and secondary markets. Sago is headquartered in Philadelphia, Pennsylvania.
The company employs between 250 and 499 people and works with a minimum budget of $1,000 to $10,000, with an average hourly rate of $15. Sago is dedicated to emerging technologies and continually explores ways to meet the demands of a fast-moving, increasingly mobile industry.
Sago's services include call centers and market research, providing consumer insights that help businesses make better decisions about their products and services. The company partners with global brands, full service research firms, ad agencies, law firms, healthcare providers, and others.
Sago serves a range of industries, including consumer goods, healthcare, legal, and advertising. Notable clients include Finch Brands, Bayer, and Proctor & Gamble.
On Google, Sago holds a rating of 4.2 out of 5 from 168 reviews. While many reviewers praise the staff and facilities, a recurring criticism involves delayed incentive payments and the Focus Group Wallet system used for compensation.
Services
- Call Centers
- Market Research
Industries Served
Team Size
Pros
- Large 1.6 million double opted-in qualitative panel
- Nationwide network of research facilities
- Staff and facilities praised in Google reviews
Cons
- Payment delays and Focus Group Wallet system criticized in Google reviews
Client Review Analysis
Google reviews average 4.2 out of 5, but many recent reviews criticize delayed incentive payments and the Focus Group Wallet system.