Roam Generation

Roam Generation is a public relations agency founded in 2019 and headquartered in Adelaide, Australia. The agency operates remotely and focuses exclusively on the travel, adventure and lifestyle sectors worldwide. Its stated mission is to build brand awareness, increase organic reach, raise authority, utilize influencers, and develop customer loyalty for its clients.

The agency was founded by Erin Carey, who previously ran the agency from a 47-foot yacht named ROAM for four years, making it the only PR agency in the world run from a yacht at that time. The team size is under 49 employees, and the agency works with a minimum budget of $1,000 to $10,000, with an average hourly rate of $100.

Roam Generation's core service is public relations, with a focus on earned media coverage across print, online and broadcast editorial. The agency leverages deep connections with media contacts in the industry to secure press coverage, reinforce client reputations, and position clients as thought leaders. It also partners with influencers and ambassadors to increase brand awareness and collaborates on content to drive traffic to client websites and social media, improving brand awareness, Google ranking and SEO.

The agency serves a range of travel and lifestyle clients, including Postcard Travel, Sail LUNA, Ryan and Sophie Sailing, Wanderer Financial, Deckee, Fearless and Far, SV Delos, Wolters World, and Nautilus Sailing. Its portfolio includes examples of press wins and results, though specific metrics are not detailed on the profile.

No Google reviews are available for Roam Generation on the DesignRush profile, so no client sentiment data is provided. The agency's strengths are its specialization in the travel and adventure niche, its media connections, and its experience with influencer partnerships.