RemCal Insights

RemCal Insights is a market research and brand strategy consultancy founded in 2017 and headquartered remotely in New York City. The agency specializes in helping clients understand their target audiences through a mix of qualitative and quantitative methods, including consumer interviews, expert interviews, online surveys, and digital diaries. It positions itself as a cost-effective provider of customer and category insights.

The agency is led by CEO and founder Rachel Martin, who brings 12 years of experience in consumer research, marketing, and brand strategy from boutique research firms serving Fortune 500 FMCG companies. The team also includes Head of Analytics Victoria Lukashova, who has a background in marketing analytics for FMCG and tech companies. RemCal Insights employs under 49 people and does not publicly disclose minimum budgets or hourly rates.

RemCal Insights offers a range of services: market research, UI/UX design, business consulting, creative services, branding, and package design. Within these areas, the agency has expertise in B2B branding, brand design, brand messaging, brand strategy, naming, product marketing, business operations consulting, corporate coaching, project management, strategy consulting, marketing analytics, marketing consulting, marketing strategy, customer loyalty research, data analysis, data reporting, expert networks, interviews, market analysis, observational research, surveys, UX strategy, usability testing, and user research.

The agency serves a diverse set of industries, including consumer goods, beauty, healthcare, retail, eCommerce, fashion, food and beverage, supplements, wellness and fitness, and restaurants. Its client types range from startups and small businesses to medium businesses and enterprise or corporate organizations. Notable clients include a global private equity fund, a healthcare products manufacturer, a retail grocer, a human insights company, a creative agency, a travel agency, a global chain of convenience stores, a venture capital firm, a global fashion resale platform, and CreatorCut.

RemCal Insights has no Google reviews on its DesignRush profile, so no client sentiment data is available from that source. The agency has been mentioned in Beauty Independent on topics such as consumer research issues, brand founder roles, and beauty consumer fatigue.

The agency's portfolio includes projects such as due diligence for a makeup brand (budget $5K–$20K, 1 month, 2020), category exploration for a health technology brand ($5K–$20K, 3 months, 2024), enhancing a loyalty program for a convenience store ($5K–$20K, 1 month, 2022), a skincare brand repositioning study ($5K–$20K, 1 month, 2024), consumer immersion for a leading bath and body brand ($5K–$20K, 2 months, 2023), product concept testing for an online platform (under $5K, 2 months, 2023), social media immersion for investment decisions (under $5K, 2 months, 2022), and a communication strategy for a cannabis store ($5K–$20K, 2 months, 2023).