Reflective Media Inc.

Reflective Media Inc. is a certified Women Business Enterprise (WBE) design studio founded in 1998, specializing in CPG labeling, package design adaptation, marketing collateral, brand exploration, and brand standards. The agency operates from two Canadian locations—Toronto and Windsor—and serves clients internationally, with a particular focus on the US and Canadian markets. The team of under 49 employees brings over 25 years of individual experience in the packaging and branding niche.

The agency's core expertise lies in government-compliant food labeling, helping products become shelf-ready for both US and Canadian regulatory standards. Reflective Media guides clients through allowable health claims with corresponding qualifiers and provides deep knowledge around printability and production. The studio emphasizes establishing a strong packaging hierarchy to prioritize product features succinctly for consumers.

Reflective Media offers a comprehensive range of services including package design, branding, print design, product design, graphic design, creative services, logo design, and design services. Areas of expertise span branding (B2B branding, brand design, brand messaging, brand positioning, brand strategy, naming, product marketing), creative strategy, graphic design (illustration, logo animation, visual communication), and product design (3D modeling, digital design).

The agency serves a diverse set of industries including luxury, boutique, food and beverage, consumer goods, beauty, and supplements. Client types range from startups and small businesses to medium businesses and enterprise or corporate organizations. Notable clients include CannMedica, Sabatini's Gourmet Foods, Highland Farms, and TBH - To Be Honest.

Client reviews on DesignRush consistently rate the agency 5.0, praising its knowledge, responsiveness, organization, and professionalism. One client noted that Reflective Media was "extremely knowledgeable and clearly experienced" with compliance requirements, while another described the agency as "a wealth of knowledge and an incredible resource." The agency has also been featured in press mentions including Design Rush and Retail Bound.

Portfolio highlights include the TBH Chip Line package design project (budget $5K-$20K, 6 months, 2024), Cadbury Neilson Chocolate Hockey Figure packaging, and World Creations food branding and package design. The agency's work has achieved top-selling results on shelf, as demonstrated by Sabatini's Quiche Packaging Design.