Mystrika
Rational 360 is a digital agency founded in 2002 that emphasizes real outcomes through battle-tested strategies and a custom suite of digital tools for social listening, data mining, and micro-targeting audiences. The agency builds relationships with online activists via email, text, and social media, and monitors key influencers.
Rational 360 is a digital agency founded in 2002 that focuses on achieving real outcomes through battle-tested strategies and a proprietary suite of digital tools. The agency specializes in social listening, data mining, and micro-targeting to build relationships with online activists and influence key decision-makers. Headquartered in Washington, DC, the agency serves clients in the non-profit, telecommunications, and public policy sectors.
The agency operates with a team of under 49 employees and maintains a minimum project budget of $10,000 to $25,000 with an average hourly rate of $200. Rational 360 emphasizes measurable results by combining sophisticated digital targeting with grassroots advocacy techniques. The agency's approach includes monitoring and measuring leading influencer sentiment to identify the best channels and messages for maximum engagement.
Rational 360 offers a comprehensive range of services including social media marketing, creative services, public relations, branding, digital services, content marketing, digital marketing, advertising, graphic design, and business consulting. The agency's areas of expertise include integrated marketing, with a particular focus on digital advocacy and influencer outreach. They develop custom email welcome series designed to move activists from online actions to offline participation.
The agency's client roster includes UsAgainstAlzheimer's, the Telecommunications Industry Association, and the Peter G. Peterson Foundation. These clients represent the non-profit, telecommunications, and public policy industries respectively. Rational 360's work involves building digital grassroots advocate armies and developing social media presences to communicate regulatory asks and recruit new supporters.
No Google reviews are available for Rational 360 on the DesignRush profile. The agency's reputation is built on its demonstrated expertise in digital advocacy and influencer targeting rather than client testimonials on the platform.
Rational 360's portfolio includes examples of geo-fencing campaigns that target attendees of board meetings and legislative events, as well as rich media content development for specific audience segments. The agency's tools and strategies are designed to translate into building relationships with online activists through email, text message, and social media, while monitoring and reaching key influencers.
Services
- Social Media Marketing
- Creative Services
- Public Relations
- Branding
- Digital Services
- Content Marketing
- Digital Marketing
- Advertising
- Graphic Design
- Business Consulting
Industries Served
Team Size
Pros
- Uses geo-fencing to target attendees of board meetings and legislative events
- Develops custom email series to build grassroots advocate armies
- Offers sophisticated digital targeting based on job title and location