Quester

Quester is a market research agency founded in 1973, headquartered in Des Moines, Iowa. The agency specializes in combining online quantitative and qualitative research methods, using AI virtual moderators and human experts to create deep consumer conversations. Its approach integrates quantitative questions, videos, graphics, and other stimuli conversationally within a single study.

The agency operates with a team of under 49 employees, and its minimum budget and hourly rate are available upon inquiry. Quester's core service is market research, which it delivers through a process where moderators plan conversations, AI conducts them, and trained researchers analyze the responses for nuances and hidden emotions that drive behavior.

Quester serves clients across the IT, marketing, and small business industries. The agency's focus is on helping brands and products understand the who, what, where, when, and how of consumer behavior, enabling them to break through the mass amount of information consumers receive daily.

Google reviews give Quester a 4.0-star rating, with reviewers highlighting the office environment and employee information. The profile does not list specific portfolio results, but the agency emphasizes its ability to deliver both quantitative and qualitative insights in a single, seamless study.