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Prime Studio Inc. Branding & Design agency logo

Prime Studio Inc.

Branding & Design New York City, New York, United States
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Prime Studio Inc. is a product and packaging design agency founded in 1998. The firm partners with clients to create functional design solutions that build brands and engage consumers. It offers services across branding, product design, packaging, and market research.

Prime Studio Inc. is a product and packaging design agency founded in 1998 by Stuart Harvey Lee. The firm partners with like-minded clients to create enticing and functional design solutions that engage consumers and build brands. Cultural diversity is central to the team, which includes individuals with diverse backgrounds, personalities, and skill sets from around the world.

The agency operates with a multi-disciplinary team that is strategically aware, creatively driven, and technically knowledgeable. Prime Studio avoids cookie-cutter processes, instead listening and analyzing each problem to tailor a plan that fits different client needs, budgets, and timelines. The firm is involved from initial concept through production and beyond, and maintains a large network of experts for additional support.

Prime Studio's services span product design, package design, graphic design, branding, creative services, market research, business consulting, and logo design. Areas of expertise include brand design, brand messaging, brand strategy, naming, illustration, logo animation, visual communication, industrial design, and product prototyping. The firm also conducts market research through interviews and surveys.

The agency serves a range of industries including design, consumer goods, corporate services, and media and communications. Client types include startups, small businesses, medium businesses, and enterprise or corporate clients. Prime Studio has experience working with VC fundraisers, IP advisors, and prototyping resources, and helps clients find and vet manufacturing partners.

Prime Studio holds a Google rating of 5.0 from 12 reviews. Clients highlight the team's ability to take preliminary concepts to market-ready products, seamless collaboration with manufacturing partners, and deep understanding of brand essence. Reviewers note the firm's responsiveness, professionalism, and ease of collaboration.

The portfolio includes notable projects such as the Always Pan, Field Company Cast Iron Skillets, Welly packaging, Dorco industrial design, and Wonderbelly packaging. The firm has won awards including the Good Design Award for Dorco Sleek (2025), IDSA Awards for Nectar (2025), and Good Design Award for Puracy (2023). Clients include Tend, Roam Luggage, Food52, Puracy, Welly, Olly, Field Company, Tumi, Pepsi, Ikea, Harry's, and Axe.

Services

  • Product Design
  • Package Design
  • Graphic Design
  • Branding
  • Creative Services
  • Market Research
  • Business Consulting
  • Logo Design
  • Design Services

Industries Served

Design Consumer Goods Corporate Services Media & Communications

Team Size

Under 49

Pros

  • Exceptional ability to turn rough concepts into market-ready products with patent support
  • Seamless collaboration with manufacturing partners to ensure design-to-production fidelity
  • Deep understanding of brand essence and design for manufacture
  • Responsive, professional, and collaborative team approach

Client Review Analysis

Clients praise Prime Studio for turning rough concepts into market-ready products, seamless collaboration with manufacturing, and deep brand understanding. Google rating 5.0 from 12 reviews.

Frequently Asked Questions

Prime Studio offers product design, package design, graphic design, branding, creative services, market research, business consulting, logo design, and design services.
Prime Studio serves the design, consumer goods, corporate services, and media and communications industries.
Prime Studio's minimum budget is $25,000 to $50,000, with an average hourly rate of $250.
Prime Studio has fewer than 49 employees.
Prime Studio is headquartered at 315 West 39th Street, Suite 1101, New York City, New York 10018, United States.
Prime Studio has a Google rating of 5.0 based on 12 reviews.
Yes, Prime Studio has experience working with startups and guides them from concept through production and beyond.
Prime Studio works with startups, small businesses, medium businesses, and enterprise or corporate clients.
Prime Studio has won awards including the Good Design Award for Dorco Sleek (2025), IDSA Awards for Nectar (2025), and Good Design Award for Puracy (2023).
Yes, Prime Studio helps find and vet manufacturing partners, liaises with prototyping resources, and works closely with suppliers to ensure designs are production-ready.
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