Poster Child

Poster Child is a music festival branding and design agency founded in 2014 and headquartered in Barcelona, Spain. The agency positions itself as the "Poster Child of Music and Entertainment Industry Design and Merchandising." Over the past decade, it has collaborated with major names in festivals and touring, including VANS, Warped Tour, Live Nation, AEG, C3, and Okeechobee.

The agency specializes in music festival branding, developing identity suites that include logos, illustrations, colors, fonts, and patterns with general creative art direction. These branding elements are applied to stage designs, merch collections, wristband and credential suites, on-site signage, daily general graphics, and all print and digital advertising. Poster Child also freelances with promoters, venues, publishers, and performers to create admats, gig posters, merch, NFTs, 3D illustrations, websites, and artist branding.

Poster Child's services include branding, graphic design, logo design, print design, package design, web design, and digital strategy. Areas of expertise cover branding (B2B branding, brand design, brand messaging, brand strategy, naming, product marketing), digital marketing (content creation, digital advertising), graphic design (illustration, logo animation, visual communication), video production (social media videos, storyboarding), and web design (freelance, mobile first, web app). The team is trained in graphic design, 3D modeling, digital illustration, and European classical realist drawing, oil painting, color theory, and sculpture.

The agency serves a wide range of industries, including media and communications, nonprofit, entertainment, music, retail, design, arts, fashion, dental, and NFT. Client types range from startups and small businesses to medium businesses and enterprise or corporate clients. Notable clients include VANS, Live Nation, AEG, Journeys, C3, Insomniac, BUKU Festival, Okeechobee Festival, and Tour Design Creative.

A key portfolio highlight is the 2018 Warped Tour branding, where Poster Child provided full branding and creative art direction for the final tour. The agency produced logos, colors, illustrations, fonts, patterns, icons, templates for 40 unique illustrated lineup posters, stage designs, and a full merch collection in collaboration with Fender, Dickies, and VANS. They also designed limited edition official VANS shoes with illustrated packaging and worked with Journeys on an illustrated poster that had 1.2 million prints distributed to 900 malls.

Poster Child has integrated new technologies such as AI, NFTs, Squarespace, and Canva to enhance workflow and deliver editable files that clients can modify in-house without design experience. The agency has been featured in press mentions from River Beats Media and Underground Sound. No Google reviews are available for the agency.