Mystrika
PMK*BNC is an experiential marketing agency with over 300 employees and offices in Los Angeles, New York, and London. The firm specializes in creating culturally relevant campaigns through public relations, event marketing, celebrity/influencer partnerships, and content creation.
PMK*BNC is a Los Angeles-based experiential marketing agency that positions itself at the intersection of popular culture and brand strategy. With over 300 employees and offices in New York and London, the firm has spent more than 30 years studying consumer behavior to develop what it calls a "science" to popular culture. The agency is affiliated with Interpublic, a major global holding company.
The agency's core service is experiential marketing, but its capabilities span public relations, event marketing, celebrity and influencer partnerships, product integration, sponsorship, digital marketing, content creation, and brand consultation. PMK*BNC describes itself as a pioneer in non-traditional marketing solutions, using entertainment as the primary vertical to connect brands with consumers, fans, and communities.
PMK*BNC primarily serves the Apparel & Fashion industry, though its entertainment-driven approach applies to a wide range of consumer-facing brands. The agency targets diverse audience segments including Baby Boomers, Gen X, Millennials, Gen Z, parents, women, and both B2B and B2C clients. It also lists expertise in multicultural Hispanic/Latin marketing and influencer strategy.
As of the profile date, PMK*BNC has no client reviews on Agency Spotter and a rating of 0.0. The agency's website and social media channels provide further examples of its work, but no specific project portfolio is detailed on the platform. The firm's long tenure and global footprint suggest a strong track record in the experiential and entertainment marketing space.
Services
- Public Relations
- Event Marketing
- Experiential Marketing
- Celebrity/Influencer Marketing
- Product Integration
- Sponsorship
- Digital Marketing
- Content Creation
- Brand Consultation
Industries Served
Team Size
Pros
- 30+ years of consumer behavior research underpins creative strategy
- Pioneers in non-traditional marketing solutions with a dedicated 'science' to popular culture
- Global reach with 300+ employees across three major markets