Mystrika
PlanBeyond provides data-driven market research and strategic guidance to help organizations make informed business decisions. The agency specializes in customized research approaches including brand research, product testing, and customer segmentation.
PlanBeyond is a market research and package design agency founded in 2016 and headquartered in Seattle, Washington. The agency focuses on providing organizations with data-driven insights and strategic guidance to support informed business decisions. PlanBeyond emphasizes customized data-gathering approaches tailored to each client's needs.
The agency operates with a team of fewer than 49 employees. Projects typically require a minimum budget between $10,000 and $25,000, with an average hourly rate of $160. PlanBeyond was founded in 2016 and serves clients across multiple industries.
PlanBeyond's core services include brand research, messaging development and testing, brand positioning, awareness benchmarking and tracking, customer intelligence, market segmentation, persona studies, preference and trade-off analysis, product development and prototyping, product concept testing, price sensitivity and elasticity analysis, features and benefits analysis, and marketing claims testing. The agency also offers package design services.
PlanBeyond serves clients in the Energy & Mining, Finance, Nonprofit, and Software & IT Services industries. Notable clients include Puget Sound Energy, Rover, Bocada, and the Kauffman Foundation. The agency works with both large corporations and small businesses.
PlanBeyond has received one DesignRush review with a 5.0 rating. The reviewer, a marketing director at Bocada, described the project as "really smooth" and stated that the agency achieved all desired business results. The review highlighted PlanBeyond's ability to design surveys, recruit participants, analyze data, and develop summary reports for a thought leadership project.
The agency's portfolio includes market research projects such as differentiating a business in a crowded market, using thought leadership to win PR and organic search, designing a product that sells out immediately, and implementing CRM tracking to improve customer acquisition costs. A package design project focused on increasing willingness to pay.
Services
- Market Research
- Package Design
- Brand Research
- Messaging Development and Testing
- Brand Positioning
- Awareness Benchmarking and Tracking
- Customer Intelligence
- Market Segmentation
- Persona Studies
- Preference and Trade-Off Analysis
- Product Development and Prototyping
- Product Concept Testing
- Price Sensitivity and Elasticity
- Features and Benefits Analysis
- Marketing Claims Testing
Industries Served
Team Size
Pros
- Delivers smooth project execution and achieves desired business results
- Provides customized data-gathering approaches for actionable insights