Mystrika
Pixel Theory is a full-service growth partner and performance marketing agency specializing in scaling CPG and direct-to-consumer brands. It operates as an embedded growth partner, building strategies based on Profit & Loss statements. The agency combines financial rigor with high-performance creative to drive sustainable growth.
Pixel Theory is a full-service growth partner and performance marketing agency founded in 2023. The agency specializes in scaling CPG and direct-to-consumer brands by operating as an embedded growth partner rather than a traditional agency. Its core philosophy centers on P&L-first growth, moving beyond platform metrics like ROAS to optimize for contribution margin, nCAC payback windows, and cohort LTV analysis.
The agency is headquartered in Fort Lauderdale, Florida, with an additional office in New York City, New York. Pixel Theory employs under 49 people and requires a minimum budget of $25,000 to $50,000, with an average hourly rate of $150. The team consists of elite ecommerce experts who have collectively generated over $950 million in revenue for partner brands, and the agency does not outsource work to junior generalists.
Pixel Theory offers a range of services including growth strategy consulting, data and reporting infrastructure, performance creative, and paid media management. The agency manages media buying across Meta, TikTok, Google, YouTube, and LinkedIn, with a focus on audience segmentation and efficiency. Additional expertise includes audit accounting, strategy consulting, performance marketing, data analysis, Facebook advertising, and social media consulting.
The agency serves small and medium businesses in the consumer goods, eCommerce, food and beverage, beauty, and fashion industries. Notable clients include Masa Chips, Lucky Energy, Ceremonia, Fazit, and Heirloom Coffee. Pixel Theory's portfolio features a P&L-first growth system for a high-growth snacking brand, with a project budget between $500,000 and $1 million over 20 months.
No Google reviews are available for Pixel Theory at this time. The agency's leadership includes Co-Founder & CEO Graham Welter, a serial DTC founder, and Co-Founder & COO Baraka Mistretta, who has managed over $350 million in paid media spend and driven over $700 million in attributable revenue.
Services
- Digital Marketing
- Business Consulting
- Advertising
- eCommerce
- Web Design
- eCommerce Development
- Digital Strategy
- Media Buying
Industries Served
Team Size
Pros
- P&L-first growth approach focusing on contribution margin, nCAC, and cohort LTV
- Team has generated over $950M+ in revenue for partner brands
- Elite ecommerce experts with no outsourcing to junior generalists