Over the Fold is a web design and digital marketing agency in Belleville, New Jersey, serving small and mid-sized service-based businesses. The agency focuses on lead generation through Webflow website design, SEO, AI search optimization, and CRM automation. Founded in 2022, it serves clients across New Jersey and the New York metro area.
Over the Fold is a web design and digital marketing agency based in Belleville, New Jersey, founded in 2022. Branded with the tagline "Where Creative Becomes Conversion," the agency works primarily with service-based businesses that want their websites to generate qualified leads rather than serve as static portfolios.
The agency employs fewer than 49 people and operates out of 971 US Highway 202N, Suite A, Belleville, New Jersey. It reports a minimal project budget of $1,000-$10,000 and an average hourly rate of $125. Clients are served across New Jersey and the New York metro area.
Over the Fold's core services include website design and development on Webflow, SEO and AI search optimization, digital marketing and lead generation, CRM setup and automation, and free website audits. On DesignRush, the agency is listed across web design, web development, UI/UX design, WordPress website design, SEO, eCommerce development, digital strategy, graphic design, and creative services categories, with lead generation as a stated area of expertise.
The agency follows a website-first approach: positioning, messaging, and information architecture are refined before any design or marketing work begins. Sites are structured to be understood by human visitors and AI search tools such as ChatGPT, Perplexity, and Google's AI Overview.
Industries served include design, education, manufacturing, home and garden, higher education, health care, HR, food and beverage, luxury, and hospitality. The agency supports small and medium businesses, and its listed clients include Guardian Professional Services, Inclusive Beginnings, Learn Smart, HF Design LLC, Aquaproof, and Lilly's Home Care.
The DesignRush profile does not include Google review data, so no verified client review sentiment is available.
Services
- Website Design & Development (Webflow)
- SEO & AI Search Optimization
- Digital Marketing & Lead Generation
- CRM Setup & Automation
- Free Website Audits
Industries Served
Team Size
Pros
- Website-first approach emphasizes clear positioning and conversion-focused messaging
- Offers free website audits to prospective clients
- Combines Webflow design with SEO and AI search optimization