Orange Label

Orange Label is a marketing strategy agency headquartered in Costa Mesa, California, with over 50 years of experience. The agency specializes in creating compelling marketing for wellness brands, focusing on inspiring physical, emotional, or social growth. They are independently owned and women-owned, serving primarily B2C audiences including Baby Boomers, Gen X, Millennials, Parents, Women, and Gen Z.

The agency employs between 10 and 49 professionals. Their proprietary Orange Label Approach involves primary research to gather first-party data, transforming insights into actionable marketing plans. The approach consists of four components: Orange Exploration, View From the Field, The Juice, and the Marketing Execution Strategy. Orange Label promises "wow creative, stellar experience and better results."

Core services include marketing strategy, data analytics, media planning, social media management, content creation, and design. The agency's industry experience is concentrated in health, wellness, and fitness. They also offer expertise in audience targeting across multiple generational and demographic segments.

Client reviews on Agency Spotter give Orange Label a perfect 5.0 rating from six reviews. One reviewer, an account executive at Chapman University, praised the team's vast knowledge and excellent customer service over a seven-year partnership. Another UX consultant noted the agency as a great partner for client projects, recommending them to other freelancers and brands.

Orange Label's portfolio is not detailed on the profile, but the agency emphasizes long-term brand value and performance optimization. Their approach is designed to resonate with target audiences through emotionally driven marketing, drawing inspiration from the historical orange growers who used creative labels to differentiate their products.

The agency is active on social media, with a Facebook page, Twitter account, and LinkedIn company page. They can be contacted via email or phone, and their physical address is in Costa Mesa, California. Orange Label is listed as an independent, women-owned agency with a focus on B2C marketing.