Mystrika
Open Letter Marketing is a direct marketing agency founded in 2016. It serves small and medium businesses in real estate, construction, and home & garden industries. The agency offers direct mail campaigns with dedicated coaching, graphic design, and list building.
Open Letter Marketing is a direct marketing agency founded in 2016 and headquartered in Lawrence, Massachusetts. The agency focuses on direct mail campaigns for real estate investors, construction companies, and home & garden businesses. It employs 50 to 99 people and offers services starting at under $1,000 with an average hourly rate of $150.
The agency provides three core service areas: marketing coaching, high-impact graphic design, and advanced list building. Each client is assigned a dedicated coach who learns their goals, audits existing campaigns, and provides clear next steps. The in-house design team creates polished layouts and on-brand typography intended to drive action. List building involves stacking data to reach recipients most likely to respond.
Open Letter Marketing primarily serves small and medium businesses in the real estate, construction, and home & garden industries. The agency's client types are explicitly listed as small and medium businesses, with a strong emphasis on real estate investors seeking to generate leads through direct mail.
Google reviews give the agency a 5.0 rating from 58 reviews. Clients consistently praise the quality of mail pieces, the responsiveness of staff members like Jenn and Jake, and the ability to close deals from campaigns. Reviewers describe the service as a "game-changer" for real estate marketing and note the agency's genuine investment in client success.
The agency's team includes founder and CEO Justin Silverio, COO Kayla Bragg, production lead Charlie Arseniou, and customer service representatives Jenn Brown and Jake Soper. The production team handles mail sorting, USPS preparation, and quality checks, while prepress staff ensure digital files are print-ready.
Services
- Direct Marketing
Industries Served
Team Size
Pros
- Dedicated marketing coaches provide one-on-one support and campaign audits.
- In-house graphic design team creates polished, on-brand mail pieces.
- Advanced list building targets recipients likely to act, maximizing ROI.
- Consistently high Google rating (5.0 from 58 reviews) with praise for customer service.
Client Review Analysis
Clients praise the agency's high-quality direct mail campaigns, strong customer service, and ability to generate real estate leads.