Oniria\TBWA

Oniria\TBWA is a full-service advertising agency based in Asunción, Paraguay, operating as part of the TBWA global network. The agency delivers creative campaigns across television, radio, film, and public affairs, serving clients throughout Latin America. Its work includes notable projects for UNICEF, Toyota, and the National Secretariat of Tourism.

The agency has earned 11 industry awards, including Cannes Lions and FIAP honors. Recognitions include a Silver Lion for Breakthrough on a Budget, multiple Bronze Lions for sustainability and public affairs, and a FIAP Sol de Oro for corporate communications and lobbying. These awards highlight the agency's capacity to deliver impactful campaigns for both public and private sector clients.

Oniria\TBWA offers services spanning brand strategy, creative development, media planning, and content production. The agency demonstrates particular strength in cause-related marketing and public affairs, as seen in its work with UNICEF and TECHO. Its campaign portfolio includes projects for major brands such as Toyota, Personal, Skol, and Cervepar.

The agency's clientele spans non-profit organizations, government institutions, automotive, telecommunications, and food and beverage sectors. Campaigns such as "The guaraní fighting has returned" for Ueno Bank and "1811. A Call to the Past" for Personal showcase its ability to blend cultural storytelling with brand objectives. Additional work includes "Indistructible: Mythbusters" for Toyota and public affairs campaigns for TECHO.

While specific client reviews are not publicly detailed, the agency's sustained award record and long-term relationships with major clients indicate a strong reputation in the regional advertising industry. Its portfolio of award-winning creative work positions it as a leading agency for organizations seeking high-impact campaigns in Paraguay and beyond.