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On Board Experiential (OBE) Branding & Design agency logo

On Board Experiential (OBE)

Branding & Design Los Angeles, California, United States
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On Board Experiential (OBE) is an experience-led agency that specializes in crafting impactful brand moments. The agency serves clients worldwide with offices in Los Angeles, New York City, San Francisco, and London. OBE believes every brand touchpoint is an opportunity to create a lasting impression.

On Board Experiential (OBE) is an experience-led agency founded in 1995 that specializes in creating impactful brand moments. The agency operates with a team of 100 to 249 employees and maintains offices in Los Angeles, New York City, San Francisco, and London. OBE serves clients worldwide, focusing on turning every brand touchpoint into an opportunity for lasting impression.

The agency has a rich history of pioneering experiential marketing, beginning with dynamic campaigns in the action sports and music industries. OBE created the first on-mountain music and pro snowboarding events, which later became a qualifying series for the X-Games. By 2006, the agency evolved into a full-service, culture-centric agency, producing impactful projects for prominent clients. The agency's growth has been driven by its dedication to building experience-led brand moments that are both impactful and share-worthy.

OBE offers a comprehensive range of services including event marketing, digital marketing, branding, creative services, UI/UX design, advertising, social media marketing, and content marketing. Within these areas, the agency has specific expertise in experiential marketing, radio and TV advertising, brand strategy, content creation, and digital design. This breadth allows OBE to deliver integrated campaigns that span multiple channels and touchpoints.

The agency primarily serves medium-sized businesses across consumer goods, fashion, retail, and sports industries. Its client roster includes major brands such as Nike, Meta, LG, Kellogg's, Salesforce, Mulesoft, Datadog, Converse, and Allbirds. OBE's portfolio showcases award-winning work, including experiential marketing campaigns for Nike and EEEEEATSCON, as well as event marketing for Datadog DASH.

While the agency does not publicly list Google reviews, its DesignRush profile highlights a strong reputation built on decades of innovation and client results. The agency's leadership, including Founder Dan Hirsch and CEO Deb Lemon, emphasizes a "Work Hard, Play Harder" culture that fosters creativity and adventure.

OBE's portfolio demonstrates its ability to transform brands through unforgettable experiences. Notable projects include the EEEEEATSCON LA + NYC experiential campaign and the Datadog DASH event. The agency has received industry awards such as the IT List 2022 and CM200 2022, further validating its expertise in experiential marketing and event production.

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Services

  • Event Marketing
  • Digital Marketing
  • Branding
  • Creative Services
  • UI/UX Design
  • Advertising
  • Social Media Marketing
  • Content Marketing

Industries Served

Consumer Goods Fashion Retail Sports

Team Size

100 - 249

Pros

  • Pioneering experiential marketing with a history of creating first-of-their-kind events, including the first on-mountain music and pro snowboarding events.
  • Award-winning portfolio featuring work for major brands such as Nike, Meta, LG, and Kellogg's.

Frequently Asked Questions

On Board Experiential (OBE) provides event marketing, digital marketing, branding, creative services, UI/UX design, advertising, social media marketing, and content marketing. The agency specializes in experiential marketing, radio and TV advertising, brand strategy, content creation, and digital design.
The agency works primarily in consumer goods, fashion, retail, and sports industries. Clients include Nike, Meta, LG, Kellogg's, Salesforce, Mulesoft, Datadog, Converse, and Allbirds.
The headquarters is in Los Angeles, California, with additional offices in New York City, San Francisco, and London. The agency serves clients worldwide.
The agency does not publicly disclose a minimum budget or hourly rate; clients are encouraged to inquire directly for pricing details.
The agency employs between 100 and 249 people, with leadership including Founder Dan Hirsch and CEO Deb Lemon.
The agency has created award-winning experiential campaigns, including the first on-mountain music and snowboarding events that became a qualifying series for the X-Games. Portfolio examples include work for Nike, EEEEEATSCON, and Datadog DASH.
The agency uses an experience-led approach, treating every brand touchpoint as an opportunity to create impactful, share-worthy moments. It focuses on immersive brand experiences that resonate with audiences.
The agency primarily serves medium-sized businesses, as indicated by its client types. However, it has worked with both large global brands and emerging companies.
The agency has received industry recognition, including the IT List 2022 and CM200 2022 awards, as shown in its awards section.
OBE differentiates itself through a legacy of innovation in experiential marketing, having pioneered events in action sports and music. Its culture-centric, full-service approach and award-winning portfolio set it apart from competitors.
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