NPD Group

NPD Group is a data analytics firm that tracks consumer spending across a wide range of industries. The company collects point-of-sale scanner data, conducts consumer surveys, and harvests receipts to provide clients with insights into market trends, risks, and opportunities. It monitors over a trillion dollars in consumer spending annually.

The firm has been operating for nearly half a century and maintains a presence in 20 countries. It interviews 12 million consumers each year and monitors 165,000 stores. NPD Group's team size is listed as over 100 employees, and its primary office is located in Port Washington, New York.

NPD Group's core service is data analytics. The company covers sectors such as automotive, beauty, consumer electronics, entertainment, fashion, food and foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. It does not list additional services like branding or web development.

The agency serves large brands that need reliable consumer spending data to understand market dynamics. Its client base includes some of the world's most successful brands, though specific names are not disclosed on the profile. The firm's expertise lies in revealing the "why behind the buy."

As of the profile, NPD Group has no client reviews on Agency Spotter, and its rating is 0.0. No projects or portfolio examples are listed on the platform. The agency's social media presence includes a Facebook page and a LinkedIn company page.

NPD Group's website provides further information about its capabilities and industry reports. The firm also maintains a blog and a Twitter account under the handle @npdgroup. Contact can be made via email or phone, and the address is available for physical correspondence.