Qualitative research and strategy agency specializing in in-depth interviews, focus groups, and ethnographic studies. Provides strategic ideation and facilitated workshops to translate insights into actionable strategies.
Noodle Research + Strategy is a qualitative research and strategy agency founded in 2022 and headquartered in Durham, North Carolina. The agency focuses on using human insight to produce significant outcomes, employing techniques such as in-depth interviews, focus groups, and ethnographic studies to uncover underlying truths.
The agency offers services in market research, including customer loyalty research, data analysis, data reporting, expert networks, interviews, market analysis, and observational research. Beyond research, Noodle Research + Strategy provides strategic ideation and facilitated workshops designed to help organizations align personnel, promote creative problem solving, and yield measurable results.
The team, led by Partner & Co-founder Kevin Shane and Managing Partner & Co-founder Anna Lawton, brings expertise in qualitative research, ethnography, and human-centered design, with experience across the United States, Africa, and Asia. The agency serves a range of industries including corporate services, consumer goods, design, education, eCommerce, health care, retail, manufacturing, nonprofit, and other sectors.
Noodle Research + Strategy works with startups, small businesses, medium businesses, and enterprise or corporate clients. Notable clients include the Bill & Melinda Gates Foundation, TE Connectivity, FHI360, Male Contraceptive Initiative, USAID, International Rescue Committee, Code and Theory, AnswerLab, Raw Materials, and Carlisle SynTec Systems.
The agency has a minimum budget of $1,000 to $10,000 and an average hourly rate of $125. With a team of under 49 employees, it offers bespoke solutions tailored to client needs. No Google reviews are currently available for the agency.
Services
- Market Research
- Customer Loyalty Research
- Data Analysis
- Data Reporting
- Expert Networks
- Interviews
- Market Analysis
- Observational Research
Industries Served
Team Size
Pros
- Specializes in qualitative research methods including in-depth interviews, focus groups, and ethnographic studies.
- Offers facilitated workshops for strategic ideation and team alignment.