NextGen Leads is a lead generation provider based in San Diego, California, that generates its own health insurance, Medicare, and auto insurance leads. Clients access leads through an online buyer dashboard with bidding and targeting. The agency has no minimum purchase requirement and serves agencies, brokers, and carriers.
NextGen Leads is a lead generation provider headquartered in San Diego, California, founded in 2014. The agency generates its own health insurance, Medicare, and auto insurance leads rather than sourcing them through third parties. Clients access these leads through an online buyer dashboard where they set their own bids and select specific markets to target, giving agencies, brokers, and carriers direct control over which leads they purchase and how much they pay.
The agency has no minimum purchase requirement, making the buyer dashboard accessible to smaller agencies and independent agents as well as larger carriers looking for a self-service, pay-as-you-go lead source. NextGen Leads offers separate solution tracks for insurance carriers, individual agents, and brokers, along with targeting and optimization tools for auto insurance campaigns.
NextGen Leads' core services include health insurance lead generation focused on the Under 65 market, Medicare lead generation, auto insurance lead generation, and a buyer dashboard for bidding on, purchasing, and managing leads. The agency also lists Conversion Rate Optimization (CRO) as a service. Its primary industries are health care and finance, and it serves small businesses as a client type.
The agency has a proven track record of success, with National General Holdings Corp. naming NextGen Leads a Top 5 Partner after seeing a 238% average month-over-month growth year-to-date. Other notable clients include Anew Financial and Velapoint.
Google reviews give NextGen Leads an average rating of 4.4 out of 5 from 241 reviews. Many clients praise the responsiveness and expertise of account managers, particularly Jeff Barrett, who helps optimize campaigns and resolve issues. However, some reviews mention inconsistent lead quality and support responsiveness, and one DesignRush review rated 1.0 citing poor lead quality and unprofessional service.
NextGen Leads has under 49 employees, and its minimum budget and hourly rate are available upon inquiry. The agency's self-service model and no-minimum requirement make it a flexible option for insurance professionals seeking a direct lead source.
Services
- Health Insurance Lead Generation
- Medicare Lead Generation
- Auto Insurance Lead Generation
- Buyer Dashboard
- Conversion Rate Optimization
Industries Served
Team Size
Pros
- Responsive account management praised by clients
- No minimum purchase requirement for leads
- Self-service buyer dashboard with bidding and targeting
Cons
- Some clients report inconsistent lead quality and support responsiveness
- One DesignRush review rated 1.0 citing poor lead quality and unprofessional service
Client Review Analysis
Google reviews average 4.4 out of 5, with many clients praising account manager responsiveness and lead quality, though a few report support and lead quality concerns.