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Motto is a strategic branding and digital agency founded in 2005. It works with global brands like Virgin, Google, and Microsoft as well as emerging companies. Services include brand strategy, identity, websites, and motionography.
Motto is a strategic branding and digital agency founded in 2005. The agency works with global brands such as Virgin, Google, Microsoft, Hershey's, and Twentieth Century Fox, as well as emerging companies like Andela, Hopscotch, Goodnotes, Earnest, and Soundrise. Motto's tagline is "Ideas Worth Rallying Around."
The agency has fewer than 49 employees and maintains offices in New York City and Dallas, Texas. Motto requires a minimum budget of $50,000 and charges an average hourly rate of $400. The co-founders are Sunny Bonnell (CEO) and Ashleigh Hansberger (Chief Strategy Officer), both recognized in the branding industry.
Motto's services include brand strategy, brand identity, verbal identity, brand style guides, websites, motionography, branded spaces, and leadership/culture alignment. Areas of expertise cover B2B branding, brand design, brand messaging, brand positioning, naming, product marketing, change management, strategy consulting, WordPress, visual communication, interactive design, and UX strategy.
The agency serves industries such as electronics, AI, design, crypto, entertainment, energy & mining, consumer goods, fintech, gaming, and software & IT services. Client types include enterprise/corporate and medium businesses. Notable clients include Disney, Hershey's, Virgin Voyages, Brooklyn Brewery, Google, NFL, USA Today, Andela, 20th Century Fox, and Microsoft.
Motto has received a WEBBY Award, Inc. 30 under 30, and Most Loved Workplace by Newsweek. A Google review from a client (Rob Meng) praised Motto as an exceptional partner during a critical rebrand to FasterLines, noting the agency helped distill the message to its essence. The review gave a 5.0 rating.
Portfolio examples include branding work for Goodnotes and FasterLines. The agency has been featured in Entrepreneur, WeWork, American Express, Forbes, and Fast Company. Motto is best suited for enterprise and medium businesses seeking strategic branding and digital transformation.
Services
- Leadership/Culture Alignment
- Brand Strategy
- Brand Story
- Brand Message & Personality
- Verbal Identity & Guidelines
- Brand Identity
- Brand Style Guides
- Websites
- Motionography
- Branded Spaces
- B2B Branding
- Brand Design
- Brand Messaging
- Brand Positioning
- Naming
- Product Marketing
- Change Management
- Strategy Consulting
- WordPress
- Visual Communication
- Interactive Design
- UX Strategy
Industries Served
Team Size
Pros
- Exceptional partner for rebranding and messaging distillation, as noted in a Google review.
Client Review Analysis
Positive review highlighting exceptional partnership and effective messaging distillation during a critical rebrand.