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modaliti

Branding & Design Salt Lake City, Utah, United States
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Modaliti guides clients through product development from concept to production, with offices in the U.S. and China. The agency specializes in design, prototyping, and manufacturing support for startups and established brands.

Modaliti is a product development agency founded in 1998, with headquarters in Salt Lake City, Utah, and additional offices in China. The agency guides clients through every stage of the product development process, from initial concept and prototyping to final production. With a team of under 49 employees, modaliti combines design and manufacturing expertise to help businesses bring high-quality products to market.

The agency's minimum project budget ranges from $1,000 to $10,000, and its hourly rate is available upon inquiry. Modaliti's global presence in both the U.S. and China enables efficient collaboration and execution for clients seeking offshore manufacturing support. The agency has worked with notable brands including Nike, Timberland, Black Diamond, and Vans.

Modaliti offers a comprehensive set of services: branding, video production, graphic design, package design, product design, digital strategy, and logo design. Within branding, the agency provides brand design, messaging, positioning, strategy, and product marketing. Product design expertise includes 3D modeling, digital design, engineering design, and product prototype. Video production capabilities include motion graphics.

The agency serves a range of industries, including outdoor gear, footwear, medical devices, and sporting goods. Clients include startups developing their first product as well as established brands refining existing offerings. Modaliti's multidisciplinary approach allows it to work on diverse projects, from backpacks and boots to medical devices.

Modaliti holds a 4.9 Google rating based on 28 reviews. Positive feedback highlights the team's ability to simplify products, reduce parts count by 60% to save on tooling costs, and provide collaborative, innovative support. One negative review reported that a delivered CAD was unmoldable and that the agency quoted an additional $4,000-5,000 to fix it, leading the client to pay a manufacturer to correct the errors.

Portfolio images on the agency's profile show examples of product design work, though specific project details are not provided. The agency's client list includes major outdoor and footwear brands, indicating experience with high-volume consumer products. Modaliti positions itself as a partner for companies looking to cut through excess and reach production and sales goals efficiently.

Services

  • Branding
  • Video Production
  • Graphic Design
  • Package Design
  • Product Design
  • Digital Strategy
  • Logo Design

Team Size

Under 49

Pros

  • Reduced parts count by 60% for a client, saving thousands on tooling costs.
  • Team is collaborative, innovative, and provides vital feedback on new products.
  • Multidisciplinary approach covering backpacks, boots, and medical devices.

Cons

  • One client reported that delivered CAD was unmoldable and the agency quoted $4,000-5,000 to fix it.

Client Review Analysis

Generally positive, with clients praising product simplification, cost savings, and multidisciplinary expertise, though one review cited issues with CAD moldability and additional charges.

Frequently Asked Questions

Modaliti offers branding, video production, graphic design, package design, product design, digital strategy, and logo design services.
The minimum budget is $1,000 to $10,000, and the hourly rate is available upon inquiry.
Modaliti has under 49 employees.
The agency is headquartered in Salt Lake City, Utah, with additional offices in China.
Modaliti has worked with clients in outdoor gear, footwear, medical devices, and sporting goods, including brands like Nike, Timberland, and Black Diamond.
Modaliti has a 4.9 rating on Google based on 28 reviews.
Yes, modaliti guides clients through prototyping and final production, leveraging offices in both the U.S. and China.
The agency specializes in branding expertise (brand design, messaging, positioning, strategy, product marketing), product design expertise (3D modeling, digital design, engineering design, product prototype), and video production expertise (motion graphics).
Modaliti differentiates itself with a multidisciplinary approach and a focus on simplifying products to reduce costs, as evidenced by a client who cut parts count by 60%.
Modaliti has worked with startups and established brands such as Nike, Timberland, Surefoot, Black Diamond, Covidien, Vans, Altra, Klymit, and Redington.
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