Mishal Pakistan

Mishal Pakistan is a communication and reputation management agency established in 2003. The agency focuses on devising and delivering communication solutions and reputation management for a cross-section of stakeholders. It actively supports initiatives to improve the state of media and journalism in Pakistan and beyond.

The core team has developed and managed media entities and broadcast content for over 20 years across various platforms for leading national and international organizations. Mishal Pakistan has extensive outreach in all four provinces of Pakistan, as well as Azad Jammu and Kashmir, Tribal Areas of North, and Gilgit Baltistan. It maintains strong ties with nearly sixty press clubs and associations across the country.

Mishal Pakistan is the Country Partner Institute of the Global Competitiveness, Benchmarking and Performance of the World Economic Forum. In this role, it ascertains Pakistan's index on competitiveness across 120+ indices through advanced research and detailed country-specific analysis on the twelve pillars of competitiveness. The agency also created the annual AGAHI Awards, the most sought-after journalism awards in Pakistan.

The agency's services include reputation management, public relations, and media buying. Its areas of expertise include crisis management. Mishal Pakistan has worked with a diverse range of clients including the World Economic Forum, British High Commission Islamabad, European Union, Extreme Commerce, RINSTRA Technologies, Open Society Foundation, Pakistan State Oils Limited (PSO), Nestle, DANIDA, and USAID.

Google reviews indicate a mixed sentiment with an overall rating of 2.8 from 6 reviews. One review from M ali in January 2022 gave a 3.0 rating and mentioned "Best things". The agency's founder and CEO, Amir Jahangir, is a design thinker and innovator recognized as a Young Global Leader by the World Economic Forum.