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Mechanica is a branding and public relations agency founded in 2004 and headquartered in Newburyport, Massachusetts. The firm helps marketers in hyper-competitive markets through a strategy-first, human-centric approach that aligns positioning across marketing and the c-suite. Clients include Liberty Mutual, AllWays Health Partners, Kodiak Boots, Downeast Cider, and Forcepoint.
Mechanica is a branding and public relations agency founded in 2004 by Libby, Jim, and Ted, who set out to "rethink the mechanics of branding." The firm is headquartered at 75 Water Street, Level 2, Newburyport, Massachusetts, and describes itself as helping restless marketers thrive in restless markets.
The agency employs under 49 people, works with a minimum budget of $50,000 and up, and quotes hourly rates on inquiry. Mechanica's approach elevates positioning from a marketing-only responsibility to one jointly agreed upon by marketing and the c-suite through a data and collaboration driven process designed to align the entire organization.
Mechanica offers branding and public relations services. Its creative process, called "Creative Agility," combines deep in-house capabilities with a network of third-party partners to shape brand experiences across the customer journey. The firm also emphasizes being "Humanly Fixated," prioritizing trust and collaboration over sales and ego-driven relationships.
Mechanica's clients include Liberty Mutual, AllWays Health Partners, Kodiak Boots, Downeast Cider, and Forcepoint.
Mechanica holds a 5.0 Google rating from one review. Susan Maroskos described the firm as "a very knowledgable & pleasant firm" in a review dated March 29, 2020.
Services
- Branding
- Public Relations
Team Size
Pros
- Strategy-first, human-centric approach that aligns positioning across marketing and the c-suite
- Creative Agility process combining in-house capabilities with third-party partners
- 5.0 Google rating from a client review praising the firm as knowledgeable and pleasant
Client Review Analysis
One Google review praises Mechanica as a very knowledgeable and pleasant firm, earning a 5.0 rating.