Mystrika
A leading market research agency founded on 80 years of market and social research heritage, offering quantitative and qualitative research across online and offline methods.
McNair yellowSquares is a market research agency founded in 2001, building on 80 years of market and social research heritage. The agency employs between 100 and 249 people and is headquartered at L4, 270 Pacific Highway, Crows Nest, 2065, Australia. Its website is mcnair.com.au.
The agency conducts approximately 80,000 CATI interviews and around 500,000 online interviews per annum. Minimum budget and average hourly rate are available on inquiry. The agency has the capability to conduct quality research using any method or blend of methods for any audience at any time.
McNair yellowSquares provides quantitative research, qualitative research, and consulting services. The agency has no preference for one research method over another, ensuring it recommends the most effective and appropriate method or combination of techniques for client requirements. It considers its research design and process transparent, enabling clients to comprehend and replicate the methodology, and is expert in sampling and response rate management to maintain representative and inclusive samples.
The agency serves government, health, CALD, media, advertising effectiveness, retail, marketing strategy, charities, and business-to-business sectors. Representative clients include NSW Health, SA Health, SBS, CBAA, and Nestle.
The team includes Angela Brooks (Managing Director) with significant experience in government, health, CALD, media, advertising effectiveness, retail, marketing strategy, charities, and B2B research; Christian Geilen (Manager, Consulting & Research Design) who manages international research programs plus media audience, IT, motor vehicles, advertising effectiveness, and B2B research; Gillian Milne (Director, Online DP) with over 20 years managing projects using Surveycraft, SPSS, and other data handling software; and Christina Louca (Consultant) who manages recruitment among diverse communities and is an online qualitative expert.
Google reviews give the agency a 1.5 out of 5 rating based on 82 reviews. Reviewers complain about repeated unsolicited phone calls, hang-ups without messages, calls on weekends, and difficulty reaching staff by phone or email to request the calls stop.
Services
- Quantitative research
- Qualitative research
- Consulting
- CATI interviews
- Online surveys
- Sampling and response rate management
Industries Served
Team Size
Pros
- Transparent research design and process that clients can comprehend and replicate
- No preference for one research method, recommending the most effective approach for each client
- Experts in sampling and response rate management for representative samples
Cons
- Google reviewers report repeated unsolicited phone calls and difficulty reaching staff
Client Review Analysis
Google reviewers rate the agency 1.5 out of 5 based on 82 reviews, with complaints about repeated unsolicited phone calls, hang-ups, and difficulty contacting staff.