Mystrika
McKay Advertising + Activation is a data-fueled advertising agency founded in 2005. They help simplify the digital landscape for customers with trackable sales and revenue. The agency is a Google Premier Partner and has been recognized on the Inc 5000.
McKay Advertising + Activation (MA+A) is a data-fueled advertising agency founded in 2005 by Bob McKay. The agency is headquartered in Tampa, Florida, and employs under 49 people. It positions itself as a partner that simplifies the digital landscape for clients, emphasizing trackable sales and revenue over complicated metrics.
The agency has earned several industry recognitions, including Inc 5000 honors in 2016 and 2017, USF Fast 56 class distinctions, and designation as a Google Premier Partner. Bob McKay is a member of the Forbes Agency Council and has published articles on Forbes.com. MA+A has hosted over 32 learning events for the community and advertising clients.
MA+A offers a comprehensive range of services: advertising, digital marketing, social media marketing, video marketing, email marketing, PPC, web design, media buying, and web development. Areas of expertise include digital marketing (construction marketing, digital advertising, integrated marketing, marketing analytics, SEM), media buying (media planning), PPC (Google Ads), and SEO (technical SEO). The agency serves small and medium businesses across food and beverage, construction, hospitality, and entertainment industries.
Client feedback is overwhelmingly positive. Google reviews give a 5.0 rating from 20 reviews. Clients praise the agency's innovative activation and retargeting strategies, strong ROI focus, and excellent customer service. One client noted a 24% increase in ticket sales and 30% increase in attendance using half the previous year's budget. Another described MA+A as "the premier expert in digital advertising."
The agency's portfolio includes successful campaigns such as Cybercon Florida: A LinkedIn Success and Boundless Ticket Sales. Notable clients include Tampa Bay Lightning, Johns Hopkins All Children's Hospital, Gator Cases, USF, and the Straz Center. The team includes directors of sales, social advertising, content strategy, digital media, and senior media buyers, all with relevant academic and professional backgrounds.
Services
- Advertising
- Digital Marketing
- Social Media Marketing
- Video Marketing
- Email Marketing
- PPC
- Web Design
- Media Buying
- Web Development
Industries Served
Team Size
Pros
- Known for innovative activation and retargeting strategies
- Strong focus on tracking results and ROI
- Recognized as a premier digital advertising expert
- Forward-thinking approach focused on business outcomes
Client Review Analysis
Clients consistently praise the agency's innovative strategies, ROI focus, and excellent customer service. Google rating is 5.0 from 20 reviews.