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McAdams Group is a branding and digital marketing agency founded in 1980. They use a proprietary Discovery Brand Matrix to uncover brand uniqueness and assemble tailored teams for each project. Services include brand identity, web design, SEO/CRO, PPC, and video content.
McAdams Group is a branding and digital marketing agency headquartered in Newport Beach, California, founded in 1980. The agency serves ambitious clients with a blend of strategic insight and creative craft, rooted in the belief that only truly distinctive brands lead their markets. They begin engagements with their proprietary Discovery Brand Matrix, a discovery-driven workshop and messaging tool designed to unearth brand uniqueness and inform strategic direction.
The agency's core value lies in assembling a tailored team of marketing, design, and strategy specialists for each project, delivering small-batch quality with iterative, research-grounded precision. With a team size under 49 employees, McAdams Group maintains a focused approach. Their minimum project budget ranges from $1,000 to $10,000, and their average hourly rate is $300 per hour.
McAdams Group offers a comprehensive suite of services including content marketing, email marketing, digital marketing, SEO, conversion rate optimization (CRO), branding, graphic design, UI/UX design, web design, and direct marketing. These integrated services ensure that every touchpoint supports long-term brand clarity and impact, from brand identity and positioning to conversion-focused web design, SEO/CRO, PPC, and video content.
The agency serves medium-sized businesses across several industries, including restaurants, health care, manufacturing, and software & IT services. Their client roster includes NeoTherma Oncology, Intelliguard, and ECA Medical, reflecting their ability to work with B2B and healthcare-focused organizations.
No Google reviews are available for McAdams Group on the DesignRush profile, so client sentiment cannot be assessed from that source. However, the agency's long tenure since 1980 and its proprietary methodology suggest a stable, process-driven operation.
McAdams Group's portfolio examples are not detailed in the profile, but the agency's emphasis on the Discovery Brand Matrix and tailored team assembly indicates a focus on strategic, research-backed outcomes for each client engagement.
Services
- Content Marketing
- Email Marketing
- Digital Marketing
- SEO
- CRO
- Branding
- Graphic Design
- UI/UX Design
- Web Design
- Direct Marketing
Industries Served
Team Size
Pros
- Uses proprietary Discovery Brand Matrix for strategic direction
- Assembles tailored teams of specialists for each project
- Offers integrated services from branding to conversion optimization