Mystrika
Material is a research and analytics-driven agency that combines insights-driven strategy with engagement and experience innovation. The agency uses proprietary behavioral science to connect customer motivation with growth. Founded in 1989, Material has 250-499 employees and serves leading brands.
Material is a research and analytics-driven agency founded in 1989, built around a core of insights-driven strategy, engagement, and experience innovation. The agency employs 250 to 499 people and is headquartered in New York City, with additional offices in Los Angeles, Chicago, Atlanta, Philadelphia, Austin, Gurgaon (India), and London. Material uses proprietary behavioral science to connect understanding of motivation, identity, and habit formation with decisions that unlock growth and create loyal customers.
The agency's minimum budget and hourly rate are both listed as Inquire, meaning they are not publicly disclosed. Material's team size and global footprint indicate it is a large, established firm capable of handling complex, multi-market campaigns. The agency was founded in 1989, giving it over three decades of experience in customer strategy and engagement.
Material offers a wide range of services including digital marketing, SEO, PPC, advertising, social media marketing, email marketing, content marketing, creative services, graphic design, and product design. Its digital marketing expertise covers app marketing, B2B, marketing analytics, and SEM. The agency combines these capabilities with its proprietary behavioral science framework to help brands shape culture and drive growth.
Material serves a diverse set of clients, including major brands such as Allstate, Pizza Hut, Capital One, UPS, 7-Eleven, H-E-B, Staples, Auntie Anne's, Cinnabon, and Keurig. The agency also lists startups as a client type, indicating it works with both established enterprises and emerging companies. Its client portfolio spans retail, finance, food service, and logistics.
Google reviews for Material are limited and negative, with a rating of 2.3 from three reviews. The reviews cite issues with survey practices and lack of compensation, though these may refer to a different entity with the same name. No DesignRush reviews are available for the agency.
Material's portfolio includes work for well-known brands, but specific case studies or results are not detailed on the DesignRush profile. The agency's emphasis on research, analytics, and behavioral science suggests a data-driven approach to customer engagement and growth.
Services
- Digital Marketing
- SEO
- PPC
- Advertising
- Social Media Marketing
- Email Marketing
- Content Marketing
- Creative Services
- Graphic Design
- Product Design
Team Size
Pros
- Leverages proprietary behavioral science to connect customer motivation with growth strategies.
Cons
- Google reviews report issues with survey practices and lack of compensation.
Client Review Analysis
Negative reviews on Google cite poor survey practices and lack of compensation.