Marketing Lab is a Melbourne-based digital marketing and web design agency founded in 2012. It creates websites and runs campaigns aimed at increasing traffic, promoting brands, and closing sales. The agency emphasizes performance testing, marketing psychology, and lead generation.
Marketing Lab is a digital marketing and web design agency based in Bundoora, Melbourne, Australia, positioning itself as a revenue growth partner. Founded in 2012, the agency says it bridges the gap between form and function, creating websites and running campaigns that are beautiful and memorable while connecting directly with client goals such as increasing traffic, promoting brands, and closing sales.
The agency operates with fewer than 49 employees and lists a minimum project budget of $1,000 to $10,000 with an average hourly rate of $10 per hour. Its headquarters is at 20/20 Enterprise Dr, Bundoora, 3083, Australia, and it maintains active social profiles on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Marketing Lab's service categories include digital marketing, email marketing, graphic design, digital strategy, design services, web design, UI/UX design, eCommerce development, web development, and WordPress website design. The team describes itself as relentless about testing, constantly reviewing numbers to identify what works, and applies expertise in marketing psychology and lead generation to help clients deliver products and services using the right approach.
Named clients include Objective3D, Ceramic Solutions, and Global Spill. The agency works with businesses that want to grow website traffic, promote their brand, or convert visitors into buyers, with reviewers noting an ongoing team-based approach to digital marketing challenges.
On Google, Marketing Lab holds a 4.5 rating from 11 reviews. Positive reviewers commend the responsiveness, creativity, and professionalism of team members Nik and Sebastian, and describe consistent, mainly positive changes that contributed to sales increases and improved website traffic. One 2018 review, however, reported the agency directing customers away from the business and raised concerns about integrity and professionalism.
Services
- Digital Marketing
- Email Marketing
- Graphic Design
- Digital Strategy
- Design Services
- Web Design
- UI/UX Design
- eCommerce Development
- Web Development
- WordPress Website Design
Team Size
Pros
- Clients praise the prompt, responsive, and easy-to-work-with approach of Nik and Sebastian on website design projects
- Long-term clients report consistent, mainly positive marketing changes that contributed to sales increases
- Reviewers say Marketing Lab understands their business and provides relatable ways to improve website traffic
Cons
- A 2018 Google review alleged the agency directed customers away from the business, resulting in minimal traffic, and questioned the agency's integrity and professionalism
Client Review Analysis
Rated 4.5 out of 5 on Google from 11 reviews; most reviewers commend responsive service, creative website design, and steady gains in traffic and sales, while one 2018 review was strongly negative.