Market Decisions Research

Market Decisions Research (MDR) is a survey research firm founded in 1977 and headquartered in Portland, Maine. The company is a member of the American Association for Public Opinion Research (AAPOR) and states that it adheres to the highest ethical standards in survey research, from design through implementation and reporting. MDR employs under 49 staff and requires potential clients to inquire about minimum budgets and hourly rates.

The agency conducts both qualitative research (focus groups and interviews) and quantitative research (online, telephone, and paper-mailed surveys) using entirely in-house resources. Its professional staff has experience with intricately designed survey instruments, weighted samples, difficult-to-reach populations, and advanced analytical techniques. MDR's service categories include call centers and market research, with specific expertise in healthcare call centers, market analysis, and surveys.

MDR serves clients across four primary industries: health care, government, energy and mining, and education. The agency works with medium businesses and enterprise or corporate clients. Notable clients listed on the profile include the American Public Health Association, the American Evaluation Association, and AAPOR.

Google reviews for Market Decisions Research are mixed, with an average rating of 3.4 out of 5 from 10 reviews. Positive comments are brief, such as "I think it's great :)" while negative reviews cite unethical survey methodologies, pressure to participate, late-night phone calls, and poor customer service. One detailed review from a psychotherapist described feeling harassed by in-person visits to complete a survey about mental health and substance use.

The agency's portfolio images on DesignRush show call center and customer service related visuals, but no specific project results or case studies are provided. MDR maintains a Facebook and LinkedIn presence but does not list detailed client outcomes on the profile.