Mystrika
Mail Masters SA is a story-driven email and social media marketing agency founded in 2024 in Pretoria. The agency builds full email engines on Klaviyo for wellness, beauty, food & beverage, and e-commerce brands. It specializes in hand-written, anti-AI-generated content and organic social media strategies.
Mail Masters SA is a story-driven email and social media marketing agency founded by Magnus Spamer in 2024 in Pretoria, South Africa. The agency was built on the conviction that email marketing should feel human, not templated or robotic. It partners with wellness, beauty, food & beverage, and e-commerce brands locally and internationally.
The agency builds full email engines from scratch, including strategy, content planning, copywriting, design, automated flows (welcome series, abandoned cart, browse abandonment, customer winback), list segmentation, deliverability management, A/B testing, and send-time optimisation. All email systems run on Klaviyo and are written in the client's brand voice. On social media, Mail Masters SA takes a 100% organic approach with no paid boosts.
For its anchor client Olgani Naturals, a premium natural oral care brand on Shopify, Mail Masters SA built the entire email infrastructure from zero. Within the first reporting period, total revenue grew 339%, email-attributed revenue lifted 1,713%, and email drove 65.32% of total store revenue. The email list grew from 216 to 1,063 profiles, all earned organically.
The agency positions itself as an anti-AI-generated-content agency, writing every word by hand. It operates in English, Afrikaans, and Spanish and is fully compliant with POPIA, GDPR, and international data protection laws. The team size is under 49 employees, and the agency works primarily with startups and small businesses.
Mail Masters SA's areas of expertise include digital marketing (content creation, copywriting), email marketing (B2B email marketing, CRM emailing, email design, email marketing software, newsletter), and social media (B2B social media marketing, Facebook, Instagram, LinkedIn, social media consulting). The agency serves industries such as beauty, eCommerce, consumer goods, food and beverage, fashion, and health care.
No Google reviews are available for the agency. The portfolio features a case study titled "From Silence to Signal Olgani Naturals Email Marketing," which highlights the significant revenue and list growth achieved for that client.
Services
- Email Marketing
- Digital Marketing
- Content Marketing
- UI/UX Design
- B2B Email Marketing
- CRM Emailing
- Email Design
- Email Marketing Software
- Newsletter
- Content Creation
- Copywriting
- B2B Social Media Marketing
- Social Media Consulting
Industries Served
Team Size
Pros
- Hand-writes every email in the brand voice, rejecting AI-generated content
- Delivered +339% total revenue and +1,713% email-attributed revenue for anchor client Olgani Naturals
- Operates in English, Afrikaans, and Spanish with full POPIA and GDPR compliance